“60% of houses listed reportedly have initial price reduced before they’re sold”

A recent article on the Daily Mail online website leads with the title that estate agents are purposely increasing the valuation they put on to property in order to gain higher commission on sales. An alarming figure of almost 60% of houses listed have reportedly gone on to be reduced before being sold.

Average price reduction at Foxtons was 10% (£56,000) whilst at Hamptons International, it was 8.6%. Other names included in the report were Bernard Marcus, Chancellors and Express Estate Agency. An over valuation figure of 1/5th of the value of homes was mentioned to be taking place.

With a down turn in the property market and prices falling which could in some way highlight further this over valuation situation. Tthough surely consumers are very familiar that in order for estate agents to grab that listing on to their books will take them sometimes to value at a higher rate to their competitors and work hard in order achieving a sale at that price?

Full report can be read on the Daily Mail website here.

EAN Breaking News

Breaking News from the team at Estate Agent Networking. Have a new story to share with us? Then please get in contact today! When and where we can we will refer to third party websites with a 'live link back' where news was released first.

You May Also Enjoy

to let sign 2025
Letting Agent Talk

Northern Ireland emerging as one of the UK’s most attractive long-term rental investments

Northern Ireland rents have increased by approximately 51% over the past five years Tenant enquiries have risen by approximately 33%, highlighting continued demand for quality rental accommodation. Four of the five fastest-growing housing markets in the UK are located in Northern Ireland 26% of landlords in England sold at least one rental property during 2024,…
Read More
Estate Agent Talk

Homebuyers demand same-day conveyancing updates

New research from Lyons Bowe solicitors reveals that Britain’s homebuyers have little tolerance for poor communication during the conveyancing process, with buyers increasingly expecting same-day updates, prompt responses, and swift notification of any issues that could impact their purchase. The survey of current and recent homebuyers who have purchased a property within the last two years,…
Read More
Breaking News

Breaking Property News 25/6/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Detecting property moisture defects without invasive or damaging procedures BEST Training, a specialist CPD provider for the built environment, has now launched Module 2 of its advanced course series: Investigating Moisture in Traditional Buildings. The module offers an end-to-end diagnostic curriculum for professionals working…
Read More
Breaking News

How Wimbledon property compares to other Grand Slam locations

The latest research from Benham and Reeves has revealed that property values in Wimbledon, home to the Wimbledon serves up more subdued house price growth than fellow Grand Slam locations The latest research from Benham and Reeves has revealed that property values in Wimbledon, home to the world’s most prestigious tennis tournament, have fallen by…
Read More
Breaking News

Interest rates matter, but asking price is still what sells a home

Homes priced right first time find a buyer in around five weeks, while overpriced homes take three months longer, and new LRG research shows what buyers are looking for. The Bank of England’s latest decision to hold interest rates is welcome news for buyers and sellers, providing greater stability and confidence for those considering a…
Read More
Tips when buying at property auctions
Breaking News

Three-bedroom homes dominate Britain’s quick-sale market

The latest industry insight from the House Buyer Bureau reveals that the East and West Midlands are Britain’s quick sale hotspots, with three-bedroom homes proving the most common property type when it comes to quick-sale activity. House Buyer Bureau’s internal data* shows that in 2025 the company had contact with, and made a firm offer…
Read More