75% of income required to rent in parts of England – here’s how it’s changed in the last 20 years

  • 20 years ago, the average rent accounted for 28.7% of the average income in England.

 

  • In London, this increased to 41.1% of income required to cover rent.

 

  • The South East (31.2%) and South West (29.4%) were also amongst some of the highest of all regions.

 

  • Today, the proportion of income required to cover the cost of renting has increased by +16.8% across England to 45.5%.
  • Again, London has seen the most drastic increase with an eye-watering 74.8% of the average income now required to cover the average cost of renting, a +33.7% increase in the last 20 years.

 

  • The East of England has seen the second largest increase in that time, up +18.7%.

 

  •  The South East has seen the third largest increase (+18.6%) and is currently home to the second largest income to rent ratio at 49.8%.

 

  • 20 years ago, the East Midlands was home to the lowest income to rent ratio with 24% of earnings required for the average rent, today the North East is home to the most favourable ratio at 32% and has also seen the smallest increase in the last 20 years (7.4%).

The latest research by lettings and sales agent, Benham and Reeves, has revealed the amount of net income required to cover the cost of renting has increased +16.8% in the last two decades to 45.5% nationally, now accounting for 74.8% of the average salary in London having jumped +33.7% since the turn of the millennium.

The research shows that 20 years ago, the average rent accounted for 28.7% of the average income in England. This was, of course, higher in London where 41.1% of income was required to cover rent, with the South East (31.2%) and South West (29.4%) also amongst some of the highest of all regions.

Today, the proportion of income required to cover the cost of renting has increased by +16.8% across England to 45.5%.

Again, London has seen the most drastic increase with an eye-watering 74.8% of the average income now required to cover the average cost of renting – a +33.7% increase in the last 20 years.

The East of England has seen the second largest increase in that time, up +18.7% , while the South East has seen the third largest increase (+18.6%) and is currently home to the second largest income to rent ratio at 49.8%.

20 years ago, the East Midlands was home to the lowest income to rent ratio with 24% of earnings required for the average rent, today the North East is home to the most favourable ratio at 32% and has also seen the smallest increase in the last 20 years (7.4%).

Director of Benham and Reeves, Marc von Grundherr, commented:

“There’s been plenty of positive changes to the rental market in the last 20 years with better codes of practice and improvements through technology allowing for a fairer, more transparent process for both landlords and tenants.

Unfortunately, the one thing this can’t address is the huge demand for rental properties and the resulting increase in the cost of renting as a result and with wage growth failing to keep pace, the proportion of our earnings required to cover rent has spiked notably since the turn of the millennium.”

Rent as % of NET salary
Location
2000
2020
Increase (%)
England
28.7%
45.5%
16.8%
London
41.1%
74.8%
33.7%
South East
31.2%
49.8%
18.6%
South West
29.4%
47.9%
18.4%
East of England
26.8%
45.5%
18.7%
West Midlands
27.5%
38.2%
10.7%
Yorkshire and the Humber
24.8%
36.4%
11.6%
East Midlands
24.0%
36.3%
12.4%
North West
25.5%
35.7%
10.2%
North East
24.6%
32.0%
7.4%
Sorted by largest increase in the last two decades
Sources:
Salary data
National Archives
ONS
Salary calculator
Private rents
CCHPR – historic
National Archives – England
England
Wales
Scotland

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Property expert on how to bag the BEST mortgage deal in today’s market

Finding a good mortgage deal in today’s market demands more than just comparing rates. While the average 2-year and 5-year fixed mortgage rates have gone down this year, they’re still higher than rates pre-pandemic. This means those in their current homes will have to pay more than they once were each month, and new buyers…
Read More
Breaking News

Halloween Named the UK’s Most Popular Moving Day of 2025

Halloween was the most popular day to move house in 2025, breaking the long-standing trend of summer being the busiest time for home moves. We analysed the data and spoke to industry experts to understand why the peak moving day has shifted and why it fell on an international holiday.  Compare My Move reviewed more than 170,000 house moves made in 2025 and…
Read More
for sale sign london
Breaking News

Industry Response to Halifax House Price Index

Industry response to the Halifax House Price Index December 2025 The latest index shows that: – On a monthly basis, house prices fell by 0.6% between November and December of last year. Annually, house prices were up 0.3% versus this time last year, although this annual rate of growth had slowed from 0.7% the previous…
Read More
Breaking News

Halifax House Price Index December 2025

House prices in December 2025 were 0.3% higher compared to the same month a year earlier. UK house prices dipped in December • House prices dipped by -0.6% in December, following a -0.1% fall in November • Average property price is now £297,755, the lowest since June • Annual growth slowed to +0.3%, down from…
Read More
Breaking News

Homebuyer demand returns following Autumn Budget

New research from Property DriveBuy reveals that Bristol, Tyne & Wear, and South Yorkshire emerged as the UK’s most in-demand areas of the housing market following the Autumn Budget, with as many as 61% of homes listed for sale successfully securing a buyer in Q4 2025. Property Drivebuy analysed residential listings data across the nation…
Read More
Breaking News

Economic uncertainty tops agents’ worries in 2026

“Make-or-break” 2026 looms for estate agents as costs, red tape and reform pile pressure on sector Agents warn of ‘survival year’ ahead as new Alto Agency Trends Report reveals deep fears over rising costs and regulation UK estate and letting agents are heading into 2026 fearing a make-or-break year, as soaring costs, economic uncertainty and…
Read More