75% of income required to rent in parts of England – here’s how it’s changed in the last 20 years

  • 20 years ago, the average rent accounted for 28.7% of the average income in England.

 

  • In London, this increased to 41.1% of income required to cover rent.

 

  • The South East (31.2%) and South West (29.4%) were also amongst some of the highest of all regions.

 

  • Today, the proportion of income required to cover the cost of renting has increased by +16.8% across England to 45.5%.
  • Again, London has seen the most drastic increase with an eye-watering 74.8% of the average income now required to cover the average cost of renting, a +33.7% increase in the last 20 years.

 

  • The East of England has seen the second largest increase in that time, up +18.7%.

 

  •  The South East has seen the third largest increase (+18.6%) and is currently home to the second largest income to rent ratio at 49.8%.

 

  • 20 years ago, the East Midlands was home to the lowest income to rent ratio with 24% of earnings required for the average rent, today the North East is home to the most favourable ratio at 32% and has also seen the smallest increase in the last 20 years (7.4%).

The latest research by lettings and sales agent, Benham and Reeves, has revealed the amount of net income required to cover the cost of renting has increased +16.8% in the last two decades to 45.5% nationally, now accounting for 74.8% of the average salary in London having jumped +33.7% since the turn of the millennium.

The research shows that 20 years ago, the average rent accounted for 28.7% of the average income in England. This was, of course, higher in London where 41.1% of income was required to cover rent, with the South East (31.2%) and South West (29.4%) also amongst some of the highest of all regions.

Today, the proportion of income required to cover the cost of renting has increased by +16.8% across England to 45.5%.

Again, London has seen the most drastic increase with an eye-watering 74.8% of the average income now required to cover the average cost of renting – a +33.7% increase in the last 20 years.

The East of England has seen the second largest increase in that time, up +18.7% , while the South East has seen the third largest increase (+18.6%) and is currently home to the second largest income to rent ratio at 49.8%.

20 years ago, the East Midlands was home to the lowest income to rent ratio with 24% of earnings required for the average rent, today the North East is home to the most favourable ratio at 32% and has also seen the smallest increase in the last 20 years (7.4%).

Director of Benham and Reeves, Marc von Grundherr, commented:

“There’s been plenty of positive changes to the rental market in the last 20 years with better codes of practice and improvements through technology allowing for a fairer, more transparent process for both landlords and tenants.

Unfortunately, the one thing this can’t address is the huge demand for rental properties and the resulting increase in the cost of renting as a result and with wage growth failing to keep pace, the proportion of our earnings required to cover rent has spiked notably since the turn of the millennium.”

Rent as % of NET salary
Location
2000
2020
Increase (%)
England
28.7%
45.5%
16.8%
London
41.1%
74.8%
33.7%
South East
31.2%
49.8%
18.6%
South West
29.4%
47.9%
18.4%
East of England
26.8%
45.5%
18.7%
West Midlands
27.5%
38.2%
10.7%
Yorkshire and the Humber
24.8%
36.4%
11.6%
East Midlands
24.0%
36.3%
12.4%
North West
25.5%
35.7%
10.2%
North East
24.6%
32.0%
7.4%
Sorted by largest increase in the last two decades
Sources:
Salary data
National Archives
ONS
Salary calculator
Private rents
CCHPR – historic
National Archives – England
England
Wales
Scotland

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Residential projects remain under pressure

Infrastructure keeps UK construction moving through a sluggish spell Residential and non-residential projects remain under pressure, while infrastructure and utilities work give the industry a much-needed lift The value of underlying work starting on-site during the latest three months declined 2% and stood 18% below last year’s levels. Residential construction starts fell 8% against the…
Read More →
Breaking News

Homebuyers hold tight ahead of Autumn Budget

but should they wait to make their move?   The latest research from Yopa has revealed that mortgage market activity has reversed in recent months, with approvals falling at an average monthly rate of 3.9% over the last four months, having previously increased by an average of 1.5% per month over the previous four months, suggesting…
Read More →
Breaking News

House price growth accelerates in Q2

The latest Property Market Index Review by London lettings and estate agent, Benham and Reeves, has revealed that the property market continued to build momentum during the second quarter of 2026, with UK house prices increasing by 1.1%, while London recorded a second consecutive quarter of positive growth.   The Benham and Reeves Market Index Review…
Read More →
Breaking News

House prices hold steady despite impact of higher interest rates

House prices were unchanged in September (0.0%), following a -0.3% fall in August The average property price is now £298,441, compared to £298,395 in August Prices were also unchanged annually (0.0%) compared with September last year Northern Ireland continues to lead UK annual growth, at +7.4% Latest first-time buyer prices reveal what a 2.5% deposit…
Read More →
Breaking News

Breaking Property News 5/10/26

Daily bite-sized proptech and property news in partnership with Proptech-X. Architect-founded KnowYourNest brings property scores into the home search, with a free 1–10 score and full KnowYourNest reports from £9.95 By Author Andrew Stanton CEO Proptech-PR NestLink today launches free NestScore checks and KnowYourNest property intelligence reports for buyers and homeowners across England and Wales.…
Read More →
Breaking News

Gap between house prices and earnings narrows

Gap between house prices and earnings narrows – but higher borrowing costs limit affordability gains UK’s house price to income ratio falls from 7.6 to 7.3, an 11-year low, as earnings continue to outpace house price growth For first-time buyers, homes now cost less than six times earnings, falling from 6.1 to 5.9 However, monthly…
Read More →