Can you describe your Estate Agency in 3 words?

Do you find it hard to find the right words to describe your business? You are not alone; many estate agents find it difficult to express their passion and service.

But when we think about writing about our business we want to ensure amongst other things that:

  1. We write for our audience
  2. It has a purpose
  3. A key message
  4. Is in the right tone
  5. Uses the right language
  6. Engages our readers
  7. Has a call to action

So where do you start?

I always ask my clients describe their estate agency in 3 words. Words such as professional, quality and unique, are banned. Why? Because we naturally think of these words first to describe our business. So what am I actually looking for?

Words are extremely powerful and I want my clients to truly think about the real essence of their agency?

Like property, every estate agency is different. For a start your agency has you. How you operate can have an impact on your words, such as a high street agent vs an online agent.

Where your business is located could also impact on the words chosen, for example – the words used for writing for a luxury brand are completely different than that of a budget line.

Your words have to reflect the audience you are writing for. Do you have a ‘typical’ client? Is it a young professional or a family?

What is your business strategy and ethos? You want to ensure these are reflected in the words that you use. At the end of the day you are selling your brand and you need to remain true to that.

You may decide that your agency is unique? Have a search on your competitor websites, how many use ‘unique’ to describe their agency? My advice, find a different way to express you are different – what word do I use? Fresh!

Do you think you have your three words? Now I want you to think about what you want your clients to say about your agency. Is there any synergy in the words you have chosen? At the end of the day it is your clients you want to be engaged with.

Many of you may be thinking, this is a lot of work when all I want is my website content written. But the power of these three words is endless.

These three words build into phrases, expressions and emotions.

These three words provide a starting point for all your content writing so that you have consistency in your tone of voice throughout your brand. Whether it is in the form of blog posts, brochure content or newsletters etc.

These three words are the basis of your engagement with past, present and potential clients.

Get it right and these three little words will turn engagement into instructions and then on to sales.

Do you want a fresh approach to your estate agencies content, and want see how I can turn your three words into sales? Call me on 07872329151 or email andrea@citruscontent.com.

Alex Evans

You May Also Enjoy

for sale sign london
Overseas Property

Exploring Homes for Sale in Spain: A Guide for International Buyers

Spain has long been a top destination for international buyers looking to invest in real estate. Its combination of sunny beaches, rich culture, delicious cuisine, and vibrant cities makes it a favorite for those seeking both a holiday retreat and a valuable investment. With a growing market and diverse options, homes for sale in Spain…
Read More
Home and Living

10 Tips for Moving Home

Moving home is an exciting yet challenging experience, requiring careful planning and organization. The moving process can be stressful if not handled properly, from sorting belongings to managing time. These 10 tips aim to make your move smooth and stress-free, helping you easily settle into your new space. 1. Start Planning Early The earlier you…
Read More
Breaking News

A third of UK homes for sale are ‘chain-free’ reports Zoopla

Recent tax changes and incoming council tax premiums for second homes have unsettled property investors and second homeowners with some now looking to sell One week on from the Autumn budget, buyer enquiries for homes that are chain-free are 33 per cent higher compared to those not advertised as chain-free 41 per cent of two…
Read More
Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker 06/11/24

The average 5-year fixed mortgage rate is now 4.66%, down from 5.33% a year ago The average 2-year fixed mortgage rate is now 4.92%, down from 5.76% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.69%, down from 5.40% a year ago The average 60% LTV 5-year fixed mortgage rate is now 4.05%, down from 4.91% a year ago The average monthly mortgage payment on a…
Read More
Overseas Property

Top reasons to consider buying a luxury villa in Phuket Thailand

Those who have worked hard for many years are often looking for ways to invest their cash so that they can enjoy life to the max in their advancing years. Some might decide to dabble in the stock market or insurance policies to enhance their savings, while others might look to purchase something more physical…
Read More
How to add value to your home
Estate Agent Talk

5 Top Tips for Running a Business From Home

Have you ever wanted to start and run your own business from home? Although it’s an incredibly rewarding experience, it can be tough to set up and know where to start, especially if you have no business experience or background! Whether you want to run a small business, or have grand ambitions for eventual expansion,…
Read More