How did Social Media do in 2015 & Why you should Take Note:

February 4, 2016

We know the importance of the internet and all the add-ons that it offers our businesses, but just how fast is online digital marketing growing? Does it hold the power to make a difference to our businesses and are we missing out on growing our brand by not only not using it, but more importantly, not using it well enough?

Year-on-year growth in Digital Marketing remains strong, particularly in the use of mobile social media:

  • Internet user growth: +7.6%
  • Social media user growth: +8.7%
  • Mobile user growth: +3.4%
  • Mobile social media user growth: +23.3%

(Facts from wearesocial)

 

It is said that around about half of the world’s population is now ‘online’ with social media users now being at approximate 30% of all of us… This shows us that social media still has a long way to grow still if 3.5 billion of us are already online in some way or another (Facebook only, ‘only I say!‘, has 1.5 billion users and adding approximately half a million new users every day).

I watched a recent television programme that highlighted David Beckham’s attempt at playing a football game across seven continents in seven days and even the remote Asian and African locations, which I assumed would not be advanced as they were, still all had their mobile phones and taking photos no doubted for online sharing purposes. Many developing markets across the world will be adding to the figures above meaning more than ever that our presence online for business is of uptmost importance.

OK, most of us will not be running a business that is looking at international awareness, not even national, but to even attract a local audience we need to stand out as the growing numbers of businesses joining the internet and social media mean we have more competition to stay ahead of.

 

 

Mobile figures have also been impressive to include that over half the world’s population owns at least one device and that two million smart phones are sold across the world each day. 12 new active social media users are being added each and every second meaning  that an extra audience of 1 million is out there for you to target each day.
Everything above tells us that digital marketing, social media and mobile usage is growing and this will mean that it is more important then every to have a good marketing plan to make sure you get seen online. Social media tips from the experts need to be listened to, latest tools from software providers need to be adopted and even when it comes to our agency window displays, innovation is now the word if you want to stand out!

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Freehold and Leasehold Reform Act-lessees can control their own destiny

Matthew Pennycock, Minister of State for Housing and Planning, has made a Parliamentary Statement regarding the future progress of the Freehold and Leasehold Reform Act 2024. The Government have formally recognised the “significant complexity of the task” and that the legislation was rushed in at the end of the last parliament and as a result…
Read More →
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker 22/11/24

The current average asking price of a typical first-time buyer property is £225,340. For someone taking out an average five-year fixed, 85% LTV mortgage, the average monthly mortgage repayment on this type of home is now £1,104 per month if repaying over 25 years, compared with £1,138 per month a year ago (when the average first-time buyer property asking price was…
Read More →
Estate Agent Talk

The Architecture Of Attention Behind Social Media Addiction

In the digital age, social media platforms have revolutionized how we connect, share, and consume information. Behind their sleek interfaces lies a sophisticated architecture of persuasive technology.  These platforms employ intricate design patterns and technical elements to capture and hold user attention. From subtle visual cues to complex algorithmic systems, every feature serves a calculated…
Read More →
Breaking News

2025 Predictions for the Private Rental Sector

Allison Thompson, National Lettings Managing Director, Leaders Romans Group (LRG) “As we approach 2025, the lettings industry is entering a phase marked by stabilisation and opportunity. Rental inflation has slowed to an average of 3-4% for new lets, reflecting the effects of affordability constraints; renters’ budgets are beginning to limit how much rents can rise.…
Read More →
Breaking News

Response to Matthew Pennycook’s Statement on Leasehold Reform

Yesterday, Secretary of State Matthew Pennycook made a Ministerial Statement on the future of leasehold reform. Responding, Mark Chick, director of ALEP and a Partner at Bishop & Sewell LLP said: ALEP welcomes the ministerial statement which puts in place a timeframe and some objectives for the implementation of the Leasehold & Freehold Reform Act.…
Read More →
Estate Agent Talk

Essential Garage Storage Solutions for Small Spaces

Maximize your garage space with practical storage ideas that keep your items organized and accessible. If you’re dealing with a smaller garage, smart solutions can make a big difference in keeping your space neat and usable. 1.  Wall-Mounted Storage Wall-mounted storage is an excellent way to save space and keep your garage organized, especially in…
Read More →