‘OnTheMarket.com has the potential to become Britain’s leading portal’, says MD of Glentree Estates.
Trevor Abrahmsohn, Managing Director of Glentree Estates and a Non-Executive Director of Agents’ Mutual, comments on the growth of OnTheMarket.com as the portal marks its first birthday:
As a founding member of OnTheMarket.com, I have watched it grow from just an idea into what it is today – a powerful player which has injected the portals market with a force for the good of Britain’s estate agent industry.
What’s more, I believe it has the potential to pull the rug from under the incumbent Goliaths and become Britain’s leading portal. I heard several people say OnTheMarket.com would never get off the ground, well clearly it did! And since launch, I’ve heard the same people say it will fizzle out before its first birthday, but of course it didn’t. No one should be in any doubt that OnTheMarket.com is here to stay.
The portal already carries hundreds of thousands of properties for sale or to rent and many firms have expressed their intention to join when the portal gains the support of 7,500 offices. Our members – and myself included – share a deep and passionate commitment to ensure our portal continues to build on its outstanding performance. This will allow us to finally regain control of our property data and provide us with a clearer vision of our industry’s future.
Ian Springett and his team have delivered a fantastic website which displays properties in the best possible light without irritating clutter – which is exactly what consumers want – and the portal is providing its members with high quality leads. At just one year old, OnTheMarket.com has achieved impressive levels of traffic. And in time, more and more consumers will come to realise that many properties are advertised exclusively there first, often 24 to 48 hours before they can be seen on any other portal.
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