How To Promote Your Lettings In 2016.
When it comes to promoting your property to let it’s not just about making as many people as possible aware of them, it’s about getting as many relevant eyeballs on them as you can. This means that you have to advertise smarter to place your property in front of those who are looking to rent, live in the area, have the necessary income and so on. When you narrow this all down you may find that your target market is a lot smaller than you initially thought but at least know you know who to promote your properties to.
Social Media
Once you have established your target market you then need to work out a means making them aware of your rental prospect. Social Media is an ideal tool for this sort of promotion as it allows you to quickly get your message out there and gauge the response almost instantly.
Think about which social media platforms best suit your needs, for example if you are advertising a property in the higher end of the market and you are looking for young professionals to rent it out then LinkedIn may be best suited. If you are going a more general audience in your local area then Facebook is ideal. The great thing about Facebook is that you can create paid ads to target people and you can get pretty specific with the requirements to make sure they reach as relevant an audience as possible.
AdWords
Sticking with the paid route, AdWords is a great way to get instant traffic to your website and to the specific page that your property is on. AdWords works on a cost-per-click basis meaning that you only pay when someone has clicked on your ad. This is an ideal choice for short-run campaigns such as promoting a property to rent over a few weeks. AdWords can be costly if you don’t know what you’re doing so it’s always a good idea to hire a professional to set up your campaign to ensure that it uses your budget up efficiently and targets the right audience.
Gumtree
Gumtree isn’t just for buying and selling products, there’s a whole section dedicated to property for both people looking and people selling or renting. When creating a listing it’s a good idea to pay a little more to make it urgent or have it featured in order to get as many views as possible. As there are people listing ads who are searching for rentals you can use this opportunity to get in contact with them and inform them about your property.
With deposits for mortgages remaining too high a stumbling block for many first time buyers renting is becoming increasingly popular and due to this demand there is a growing industry of people self-building a property with the purpose of renting it out.
You May Also Enjoy
Rights Act: Key changes renters need to know — new rules start on 1 May 2026
What Would Make Me Stay: How Tenants Are Redefining What Home Really Means
Competition for rented homes falls to lowest level in six years
Mortgage lending now supports 30% of housing stock
Is it worth buying a fixer-upper property?
