Archant launch ‘International Prime Properties’:

March 23, 2016

One of the UK’s leading names in media,Archant, made famous for their regional newspapers and magazine, are set to launch a new title in property magazines this April. International Prime Properties will be a quarterly global luxury property magazine showcasing the best homes from around the world. The idea was said to have originated from Karen Tait, the editor of French Property News, and Sue Crwys-Williams, a group sales manager at Archant Specialist, both who will become the editor and group sales manager, respectively.

The magazine is aimed at affluent UK based readers who are looking for second home and investments abroad and will circulate 40,000 copies initially to locations such as hotels, airport lounges and larger retail stores.

Archant

Some will say that another luxury property magazine is just not needed and print is slowly dying, but I would say that this is very dependant on who is running the business and how they use current marketing trends in order to build their name / brand – Obviously Archant does not need any introduction and most probably have a very detailed list of advertisers and readers whom they can target immediately. Names such as Leggett Immo and Britline, the French bank are names that are already said to be advertising in the magazine.
 

Jeff Henry, CEO of Archant, is reported to have said: “We believe there is a gap in the current magazine media market which International Prime Properties will fill, giving readers access to a wealth of information on the international property industry.

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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