Archant launch ‘International Prime Properties’:

One of the UK’s leading names in media,Archant, made famous for their regional newspapers and magazine, are set to launch a new title in property magazines this April. International Prime Properties will be a quarterly global luxury property magazine showcasing the best homes from around the world. The idea was said to have originated from Karen Tait, the editor of French Property News, and Sue Crwys-Williams, a group sales manager at Archant Specialist, both who will become the editor and group sales manager, respectively.

The magazine is aimed at affluent UK based readers who are looking for second home and investments abroad and will circulate 40,000 copies initially to locations such as hotels, airport lounges and larger retail stores.

Archant

Some will say that another luxury property magazine is just not needed and print is slowly dying, but I would say that this is very dependant on who is running the business and how they use current marketing trends in order to build their name / brand – Obviously Archant does not need any introduction and most probably have a very detailed list of advertisers and readers whom they can target immediately. Names such as Leggett Immo and Britline, the French bank are names that are already said to be advertising in the magazine.
 

Jeff Henry, CEO of Archant, is reported to have said: “We believe there is a gap in the current magazine media market which International Prime Properties will fill, giving readers access to a wealth of information on the international property industry.

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

how to present your property for sale
Estate Agent Talk

6 Property Management Marketing Strategies For And Beyond

Did you know that over 70% of individual renters find their new homes on the­ internet? In our current digital e­ra, a sturdy online existence­ isn’t just an extra for property management firms—it’s a critical need. Nonethele­ss, with innumerable property administrators scrambling for visibility, how might your firm gain promine­nce? The solution is a de­tailed…
Read More
Estate Agent Talk

Strategies for Successful Real Estate Investment: Emphasising Luxury and Privacy

The appeal of luxury real estate lies in its ability to combine opulence with exclusivity, offering more than just a property but a lifestyle investment. For those seeking to enter this lucrative market, understanding the nuances of where and how to invest is crucial. As we navigate through key strategies for successful real estate investments,…
Read More
Estate Agent Talk

Leasehold and Freehold Reform Bill – Thoughts from the Industry

The Leasehold and Freehold Reform Bill has become law with the Act making it easier and cheaper for leaseholders to buy their freehold, increase standard lease extension terms to 990 years for houses and flats, and provide greater transparency over service charges. The Act will also remove barriers for leaseholders to challenge their landlords’ unreasonable…
Read More
Who are Rentd
Letting Agent Talk

Renters (Reform) Bill Dropped – Thoughts from the Industry

The Renters (Reform) Bill has been dropped as a result of the general election being called. Here are some thoughts from within the property industry. Ben Beadle, Chief Executive of the National Residential Landlords Association: “It is hugely disappointing that this Bill will not now make it into law. The news comes despite the fact that…
Read More
Estate Agent Talk

July 4 General Election – Thoughts from the Industry

Prime Minister, Rishi Sunak has called a general election for July 4, 2024, citing now being the time for the people of Britain to choose the next government. Here are some thoughts from within the property industry. Tim Bannister, Rightmove’s property expert: “A look back at recent elections shows that house prices and activity usually…
Read More
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker

Matt Smith, Rightmove’s mortgage expert said: “Today’s inflation drop feels like an important milestone on the road to the first Base Rate cut. There’s been some to-ing and fro-ing over whether we’ll see a summer Base Rate cut, but today’s news will likely reinforce some of the positive words coming from the Bank of England…
Read More