Don’t Assume They Know You do it for Free

July 15, 2016

Never assume.

Don’t blindly think the doctor always knows best.

Or the solicitor knows the law inside and out.

Or heaven forbid that ‘clever’ politicians know what they’re doing and have a plan for our future.

A recent experience has taught me to never assume homeowners or landlords know that 99.9999999 per cent of estate agents offer FREE property valuations.

I’d always assumed everyone knew valuations weren’t charged for and came with no obligation and commitment free.

It seems I was wrong.

A recent article I wrote for a client talked about the different reasons people might need a valuation.

Death, divorce, debt, insurance purposes, pension planning, etc, etc.

And of course we said the reader might just be curious about the value of their home with no plans at all to move. Whatever the reason the free offer stood.

We really stressed that these valuations were like the best things in life – totally free.

The response was fantastic. The agent booked more valuations in the last fortnight (yep during this Brexit breakdown as the experts predict we will slide into an abyss) than they had in the previous three months.

By not assuming and making the call to action crystal clear and simple (in this case call us for a free, no obligation valuation) my client has started building more relationships locally AND won two new instructions.

I’ve learned a lot from this. Never assume, make the offer clear and spell out what benefits the reader gets from it.

Here’s to your next instruction.

Thanks for reading,

Jerry

PS: There’s a certain irony in me assuming you knew how the headline statement usually finishes. Just in case here it is in full – ‘When you assume you make an ass out of u and me.’

PPS: I’m not assuming you’ve heard about out great Blog in a Box package of 30 pre-written property articles that homeowners love. So here’s a link to more information and you can also have a look and them before you make a decision – totally free and with no obligation …… now where have I heard that before.

http://www.propertyprexpert.co.uk/estate-agents-blog-in-a-box/

Currently on special offer at £199+ VAT for all 30 articles.

 

Alex Evans

You May Also Enjoy

Breaking News

Top tips to make your home winter-ready for a successful sale

Following the festive period, many people turn their thoughts and attention to potential new year property aspirations. Traditionally, record numbers of people jump onto property-related websites after Christmas and into the New Year, so it’s a great time to consider marketing your home, knowing there are tens of thousands of extra people seriously considering a…
Read More →
Breaking News

Propertymark Annual Sales Price Report 2025

With housing being a fundamental need and playing a vital role in the UK economy, a strong housing market is a vital factor, this report examines the strength of the housing market and looks at average prices year on year. Headline figures The entire of 2024 vs 2025 The number of properties placed for sale…
Read More →
Breaking News

Lloyds reveals its 2025 housing hot spots

Plymouth property prices up +12.6% over the past year   Hull joins the top 10, up +6.5%, and fresh from being named a 2026 ‘Best of the World’ destination by National Geographic   Value of a London home dipped slightly (-0.1%) but remain the most expensive overall, averaging £574,514   Amanda Bryden, Head of Mortgages…
Read More →
Breaking News

2025: A landmark year for UK renters and homebuyers – what consumers need to know

From major rental reforms to new powers tackling unsafe or empty buildings, 2025 has become one of the most transformative years for housing across the UK. Whether renting, buying, or managing a property, millions of people will feel the effects of the changes rolling out nation by nation. Propertymark has broken down what these changes…
Read More →
Estate Agent Talk

Are ‘for sale’ boards becoming obsolete?

Earlier this year, Westminster Council announced that it would apply to ban estate agents from displaying sales boards outside residential properties in the local area; now, Epping Forest Council is the latest to follow suit. With this in mind, Jack Malnick, Property Expert and Managing Director at Sell House Fast has shared his thoughts on…
Read More →
Christmas Decorations - Good or Bad for Selling
Breaking News

A More Affordable Christmas for Homebuyers

The latest research from award-winning mortgage adviser, Alexander Hall, has revealed that – despite the government failing to leave any affordability-focused initiatives under the tree in the recent Autumn Budget – this Christmas is shaping up to be a far more positive one for the nation’s homebuyers, as borrowers entering the market today are benefitting…
Read More →