15 Proven Ways To Grow Your Twitter Following
August 4, 2016
When used correctly, Twitter is a powerful tool for businesses of all sizes. This micro-blogging platform shares real-time information to help you build your brand presence, connect and engage with your customers and share information instantly.
But to do this, you need followers. Without them, your content isn’t seen or shared.
So how can you grow meaningful and valuable followers? See my 15 proven ways to start increasing your follower list:
- This one goes without saying – share and post informative and engaging content which is relevant and valuable. See my post on one big mistake you shouldn’t make on Twitter.
- Promote your Twitter username everywhere. Add it to your business cards, for sale/let boards, in your email signature and author bio’s of your guest blog posts and add a follow link to your website.
- Complete your bio. Make it professional and use keywords – it represents your business after all.
- Follow more people. There is a correlation between followers and the number of people followed. Follow your LinkedIn connections on Twitter and ask your employees to follow you and retweet your content. If you have partnerships with other businesses, arrange to promote each other’s handles to increase exposure.
- If you have email subscribers ask them to follow you. Let them know what to expect from your feed, for example chats, discussions or topics you’ll be talking about.
- Take advantage of Twitter’s recommended ‘who to follow’ feature. It’s there for a reason.
- Retweet generously. The more you do it, the more likely you are to be retweeted, and this is likely to attract more followers.
- Tweet motivational/inspirational quotes – they have higher engagement and people enjoy reading and sharing them – but don’t overdo it.
- You should be consistent in your tweeting and avoid tweeting in bursts. Burst tweeting leads to unfollows, as people do not like too many tweets in a short amount of time.
- Tweet the same content multiple times. See my post on taking a strategic approach to sharing content. As Twitter is a faced-paced platform, many of your followers are likely to miss your tweet in their feed, so sharing it multiple times increases its visibility.
- Use links and images in your tweets. They receive more engagement and retweets, increasing your exposure.
- Use relevant hashtags and keywords. Hashtags receive 2x more engagement, and you can attract new followers who are searching on your relevant keywords.
- @mention users in your tweets, ask them questions or for their input. They are more likely to engage with you if you do.
- Be direct and ask for retweets. Include “Please retweet” which receives 4x more retweets. When someone retweets your content, they’re sharing your business with their networks and your reach grows. You could try giving an incentive, such as an offer if your tweet achieves a particular number of retweets.
- Participate in Follow Friday (#FF). Connecting with other users and acting as a connector can increase your following.
You May Also Enjoy
1 in 8 new-build homes unsold after six months
Developers hold their nerve as one in eight new-build homes remain unsold after six months Jonathan Samuels, CEO of specialist lender, Octane Capital, believes that developers are increasingly prioritising profitability over speed of sale, with new-build homes spending longer on the market as developers resist unnecessary price reductions and instead look to protect scheme…
Read More 
Rental price and average salary tracker – July 2026
Year-on-year Rental Price Growth Moderates, Yet High Demand and Limited Supply Continue to Push Rents Higher London recorded the strongest monthly rental growth, with average rents rising from £2,385 to £2,484 (+4.2% month-on-month). As a result, the representative annual salary needed to secure the average-priced rental home increased from £70,050 to £74,520 (+6.4% year-on-year). The…
Read More 
Holiday let reforms fail to boost housing market activity in Devon and Cornwall
The latest research by LandSale has revealed that the introduction of council tax premiums on second homes, alongside wider measures designed to curb the growth of holiday lets, has yet to deliver a stronger housing market in Devon and Cornwall, where sales activity continue to lag behind the South West and England as a whole.…
Read More 
Breaking Property News 10/8/26
Daily bite-sized proptech and property news in partnership with Proptech-X. Letting agent complaints are up 47% and why everyone is misreading the property redress The competence tax has been abolished Thought leadership by Olivier Jauniaux Founder of NestLink Somewhere in a lettings office this week, a property manager is reading a six-page document about a deposit…
Read More 
Rental price and average salary tracker – July 2026
Year-on-year Rental Price Growth Moderates, Yet High Demand and Limited Supply Continue to Push Rents Higher London recorded the strongest monthly rental growth, with average rents rising from £2,385 to £2,484 (+4.2% month-on-month). As a result, the representative annual salary needed to secure the average-priced rental home increased from £70,050 to £74,520 (+6.4% year-on-year). The…
Read More 
House prices stable in July
House prices stable in July (0.0%), following a +0.2% rise in June Average property price now £299,253 compared with £299,396 in June Annual growth of +0.1% is the slowest rate of house price inflation since November 2023 Northern Ireland continues to record the UK’s strongest annual growth at +7.4% Amanda Bryden, Head of Mortgages…
Read More