A VERY simple step could save your agency from throwing thousands of pounds down the drain

September 6, 2016

We’ve all been there.

When a big shining penny so blindingly obvious drops into our laps and screams ‘What the f**k took you so long?!!!!’

Let me explain.

Twice this week I’ve had conversations with clients about their PR and marketing plans for the next quarter.

Both times I’ve heard words to the effect of;  ‘We do it but we can’t measure the response, so we don’t know if it’s worth doing.’

It was at this point that I leapt to my feet, spun around 360 degrees and leapt in the air like a Scottish fresh water Salmon and said: “Listen up my bricks and mortar marketing amigos!

“There is a way you can keep a track on how your marketing performs. Use tracking numbers.”

Now I know this doesn’t sound like the discovery of a 100 per cent cure for a hangover (that’d make billions!) but I was surprised these two clever and proactive agents weren’t using them.

It’s simple. The ‘virtual’ number sits over your existing numbers so that for example a flier / newsletter you have sent out has a ‘virtual number’ at the bottom.

At the end of the week / month the virtual number provider sends you a report telling you how many times that number was called so you get to know if your flier generated leads rather than guessing.

The numbers can be applied to your email marketing, newspaper advertising, billboards etc.

In my experience they are surprisingly cheap but well worth having.

Ask yourself why would you spend hundreds or in a lot of cases thousands on a marketing campaign and not measure the response? Bonkers really.

Anyway hope that helps folks and here’s to your next instruction.

Jerry

PS: My September Sizzler offer is any article you need written for your agency for just £29.99 (Up to 350 words – usual price for this £49.99).

Alex Evans

You May Also Enjoy

Breaking News

First-Time Buyers Prioritising ‘Forever Homes’

A third of first-time buyer purchases are semi-detached properties, as young people turn to ‘forever homes’   Barclays mortgage data shows semi-detached properties rose in popularity in August, accounting for 33.5 per cent of first-time buyer purchases Four in 10 Barclays first-time buyer customers chose mortgages allowing them to complete their repayments over a 30+…
Read More →
Estate Agent Talk

Closing the gap on client relationships and recommendations

New research from iamproperty has highlighted the growing disconnect between what buyers and sellers want from their agent and what they experience, which could be killing recommendations from happy clients. iamproperty’s quarterly consumer survey revealed that only a third of respondents (32%)¹ would recommend their agent following their experience. With many agents relying on recommendations…
Read More →
Estate Agent Talk

Northern Ireland to expect over 25,000 new home movers

Belfast-based estate agency John Minnis has revealed that Northern Ireland is to welcome an estimated 25,000- 30,000 new arrivals from the UK and Europe over the next five years, as migration to the region reaches its highest levels in more than a decade. Recent figures show that 11,700 people relocated from other parts of the…
Read More →
Breaking News

Red tape and rising costs stifling new-build availability across the capital

The latest analysis from London estate agent, Benham and Reeves, has revealed how protracted building timelines are preventing the capital’s housebuilders from delivering the level of new-build housing stock required to meet demand, with new homes currently accounting for just 7.5% of all properties listed for sale across London. Benham and Reeves analysed the latest…
Read More →
Estate Agent Talk

UK’s new wave of ‘second cities’ offers strongest yield growth for property investors

The latest research from West One Loans has found that whilst investors may continue to favour the nation’s key cities such as London, Birmingham, and Manchester, a new wave of ‘second cities’ is delivering the strongest growth in rental yields. These emerging markets are offering investors the chance to achieve attractive returns, driven by rising…
Read More →
Estate Agent Talk

Decline in change of use further constricting housing supply

Jonathan Samuels, CEO of Octane Capital, believes that a decline in conversion projects could ultimately prevent the Government from hitting its ambitious housing delivery targets, as the firm’s latest analysis has revealed that the number of homes created through change of use has fallen sharply in the last five years. Octane Capital analysed official Government…
Read More →