What’s in a weeks worth of leaflets…

December 15, 2016

The amount of leaflets that come through our letterbox each and every week, I thought it a good idea to keep a random weeks worth to see exactly what offers we are missing (mostly they are directly dispatched to the recycle bin).

So, one week of leaflets, Monday to Sunday and the end of November to beginning of December, location Colchester, Essex UK:

13 Leaflets received

5 Fast Food & Take Aways

2 Estate Agency

1 Landscaping / Gardening

1 Local Church

1 British Gas

1 Christmas Shopping Event at Food Hall

1 Care Workers Required

1 Pet Grooming

So, a fairly varied selection of businesses and no real surprise that food / takeaway was the most frequently received, and a fair surprise that so few from estate / letting agents were received in that Colchester is a 100,000 + community town and we’ve a good 60 or more estate and letting agencies servicing the region.

3 Leaflets led with a % Discount offer

2 Leaflets led with Free Local Delivery

From all the leaflets, I would say one from an estate agency, Jackson & Co of Colchester, was the most target in that it showed a very local property in the main image and that it had been sold recent by the said agency, they they printed on one side of the leaflet only so did not maximise marketing potential or allow for the 50/50 percentage as to whether it will land on the mat the right way round!

24 pages in all received

8 were A5 in size

All were in colour

2 were duplicates (received on different days)

Only one received that was printed on one side only

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

Boost Spring Valuations: Is Upgrading to Double Glazing Still a Top ROI?

Come spring, the property market always picks up pace. As an estate agent, you know the questions start flooding in from homeowners wanting to maximise their sale price. Top of the list for many? Windows. Specifically, is splashing out on new double glazing actually going to deliver a worthwhile return when they sell? It’s a…
Read More →
LIVING BY THE SEASIDE 2022
Breaking News

COVID five years on: City and coastal trends reverse as homes by the sea take longer to sell

Rightmove’s new report looks at how the market has changed five years on from the pandemic starting Many city and coastal trends have now reversed, with homes near the sea taking three weeks longer to sell compared to 2020, and the majority of buyers in the capital looking to stay rather than leave London A…
Read More →
Estate Agent Talk

What it takes to make real estate development financing work

By Daniel Austin, CEO and co-founder at ASK Partners Securing financing for real estate development has become an uphill battle. With interest rates still elevated, inflation pushing construction costs higher, and planning delays introducing further uncertainty, developers face a challenging environment. Traditional lenders, constrained by regulatory pressures and rising risk aversion, have scaled back, creating…
Read More →
Home and Living

Signs Your Roof Needs Professional Repair: Don’t Ignore These Red Flags!

The roof of your home is one of its most vital components. It serves as the first line of defense against the elements, shielding you and your family from rain, snow, wind, and UV rays. A sturdy roof also enhances the energy efficiency of your house, helping to regulate temperature and reduce heating and cooling…
Read More →
for sale sign london
Estate Agent Talk

Cheap Local Estate Agent

How much is the average estate agency fees in England for 2025? The figure of 1.42% (including VAT) is the average estate agency fee in 2025. This average fee for selling your home can vary with figures between 1% and up to 3.5%, there may be some lower and higher too. How you are looking…
Read More →
Estate Agent Talk

The Future of Real Estate: How Technology is Revolutionizing the Industry

It is also evident that the real estate industry is going through a lot of changes mainly due to changes in technology. Technology is changing almost every aspect of the industry and this includes the purchasing, selling, and advertising of properties. Consumers need a more efficient and enhanced form of transactions, real estate professionals must…
Read More →