What’s in a weeks worth of leaflets…

The amount of leaflets that come through our letterbox each and every week, I thought it a good idea to keep a random weeks worth to see exactly what offers we are missing (mostly they are directly dispatched to the recycle bin).

So, one week of leaflets, Monday to Sunday and the end of November to beginning of December, location Colchester, Essex UK:

13 Leaflets received

5 Fast Food & Take Aways

2 Estate Agency

1 Landscaping / Gardening

1 Local Church

1 British Gas

1 Christmas Shopping Event at Food Hall

1 Care Workers Required

1 Pet Grooming

So, a fairly varied selection of businesses and no real surprise that food / takeaway was the most frequently received, and a fair surprise that so few from estate / letting agents were received in that Colchester is a 100,000 + community town and we’ve a good 60 or more estate and letting agencies servicing the region.

3 Leaflets led with a % Discount offer

2 Leaflets led with Free Local Delivery

From all the leaflets, I would say one from an estate agency, Jackson & Co of Colchester, was the most target in that it showed a very local property in the main image and that it had been sold recent by the said agency, they they printed on one side of the leaflet only so did not maximise marketing potential or allow for the 50/50 percentage as to whether it will land on the mat the right way round!

24 pages in all received

8 were A5 in size

All were in colour

2 were duplicates (received on different days)

Only one received that was printed on one side only

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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