CIELA again shrugs off sabre-rattling by PurpleBricks lawyers:
May 19, 2017
CIELA again shrugs off sabre-rattling by PurpleBricks lawyers, reiterates public request for substantiation of “completed sale” rate.
In response to this Telegraph article, PurpleBricks’s lawyers have written to CIELA for a second time claiming that the statement by CIELA Founder Charlie Wright is defamatory.
CIELA has today (Wednesday) responded (attached) to Norton Fulbright’s letter dismissing their letter as classic corporate bullying tactics with no substance and requesting clarification of the facts.
Charlie Wright said “We fully stand by our position that Purplebricks adverts are misleading because they compare its services to those of indepdent agents, and claims to perform better at a lower cost. This necessarily implies that the services are substantially similar, when in reality, nothing could be further from the truth.
But more importantly, CIELA must not succumb to such corporate tactics – bullying that almost always results in small business owners hushing up, purely due to legal intimidation. This is the kind of behaviour that corporates get away with all the time and cannot be tolerated. It breeds an environment in which only the giants with heavy resources may play, and eliminates the chance of transparency and accountability. This has an unfair knock-on effect for unwitting consumers and agents alike. We must resist such indirect market manipulation; hence CIELA’s publication of its response to Purplebricks in full.
We invite Purplebricks to refute this view with hard evidence which proves otherwise. We will not hold our breath though, as it has consistently ignored many public requests for transparency and substantiation, for obvious reasons.”
Shared by: Charlie Wright charlie.wright@ciela.co.uk
You May Also Enjoy
More than half of ‘Mumlords and Dadlords’ give rent back to help children buy their first home
54% of parents return some or all of the rent paid by their adult children to help them save for a deposit Just over a third say their children are living at home specifically to save for a house deposit; 45% say they feel like a landlord to their own child Parents charge £303 a…
Read More 
The First-Time Buyer Reality Shock
The First-Time Buyer Confidence Gap: 90% Feel Prepared, 71% Get an Unpleasant Surprise The First-Time Buyer Anxiety Index unveils a major ‘confidence gap’ which leaves first-time buyers unprepared for the realities of getting on the property ladder. Nine in 10 first-time buyers believe they are prepared and understand the home buying process before they begin…
Read More
£50k hit when climbing the property ladder
The average homeowner in England faces an estimated £15,513 in associated costs when upsizing their home, according to the latest research by Yopa. However, in London this figure climbs as high as £47,704. The full-service estate agency analysed the estimated cost of upsizing across England, based on selling an average flat or terraced home and…
Read More 
Conveyancing causes more stress than property chains
The latest research by Lyons Bowe has found that 42% of recent homebuyers say conveyancing is the biggest barrier to a smooth property transaction, compared with just 19% who point to property chains. The survey of 1,000 recent homebuyers* examined which aspects of the transaction process had presented the biggest barriers to a smooth journey,…
Read More 
Britain’s most competitive summer rental hotspots
New analysis from the UK’s largest property platform Rightmove has revealed the areas where renters faced the strongest competition this summer, with several North West towns emerging as the toughest places to secure a home Wallasey and Birkenhead in Merseyside were Britain’s joint most competitive rental market during July and August, with an average of…
Read More 
The 5 tasks lettings agents won’t trust to AI
AI must make lettings more human, not less, and that requires real rental intelligence. The latest research from Propoly has found that letting industry professionals see a clear role for AI in property management, but are reluctant to let it operate without human oversight, particularly when decisions involve people, complex circumstances or potentially significant consequences. Propoly…
Read More