CIELA again shrugs off sabre-rattling by PurpleBricks lawyers:

Written by Christopher Walkey on - Estate Agent Talk -

CIELA again shrugs off sabre-rattling by PurpleBricks lawyers, reiterates public request for substantiation of “completed sale” rate.

In response to this Telegraph article, PurpleBricks’s lawyers have written to CIELA for a second time claiming that the statement by CIELA Founder Charlie Wright is defamatory.

CIELA has today (Wednesday) responded (attached) to Norton Fulbright’s letter dismissing their letter as classic corporate bullying tactics with no substance and requesting clarification of the facts.

Charlie Wright said “We fully stand by our position that Purplebricks adverts are misleading because they compare its services to those of indepdent agents, and claims to perform better at a lower cost. This necessarily implies that the services are substantially similar, when in reality, nothing could be further from the truth.
But more importantly, CIELA must not succumb to such corporate tactics – bullying that almost always results in small business owners hushing up, purely due to legal intimidation.  This is the kind of behaviour that corporates get away with all the time and cannot be tolerated.  It breeds an environment in which only the giants with heavy resources may play, and eliminates the chance of transparency and accountability.  This has an unfair knock-on effect for unwitting consumers and agents alike.  We must resist such indirect market manipulation; hence CIELA’s publication of its response to Purplebricks in full.
We invite Purplebricks to refute this view with hard evidence which proves otherwise. We will not hold our breath though, as it has consistently ignored many public requests for transparency and substantiation, for obvious reasons.”
Shared by: Charlie Wright [email protected]

Author: Christopher Walkey

Founder of Estate Agent Networking and an internationally invited speaker on how to build online target audiences using Twitter and LinkedIn.

100% No obligation mockup design offer exclusive to Estate Agent Networking readers,
this is a time limited offer on a first come first served basis.

Share
 

Recent Popular Articles


Top tips for swifter completions


Every agent knows that managing post-sale effectively can lead to swifter sale completions and happier buyers and sellers. The issues arise when no-one is steering


Agents: Don’t risk a £5,000 fine…


We want to express to every letting and property management agent, how vital it is to sign up to one of three government authorised consumer


VALUERS/LISTERS - How to Close a Free Val into a Listing Every time


Estate Agents –  What Is the Best Way to Trial Close A Free Valuation? Probably not the way you are doing it at the moment


The UK Property Market is Shrugging off Brexit Qualms


Fresh figures have revealed that the Brexit shadow of uncertainty that was cast over the UK property market has begun to lift. House price growth


5 ways property vendors can achieve a quick sale.


How to set and achieve the asking price for your home A home is not just a financial purchase, it is an emotional investment. And