CIELA again shrugs off sabre-rattling by PurpleBricks lawyers, reiterates public request for substantiation of “completed sale” rate.
In response to this Telegraph article, PurpleBricks’s lawyers have written to CIELA for a second time claiming that the statement by CIELA Founder Charlie Wright is defamatory.
CIELA has today (Wednesday) responded (attached) to Norton Fulbright’s letter dismissing their letter as classic corporate bullying tactics with no substance and requesting clarification of the facts.
Charlie Wright said “We fully stand by our position that Purplebricks adverts are misleading because they compare its services to those of indepdent agents, and claims to perform better at a lower cost. This necessarily implies that the services are substantially similar, when in reality, nothing could be further from the truth.
But more importantly, CIELA must not succumb to such corporate tactics – bullying that almost always results in small business owners hushing up, purely due to legal intimidation. This is the kind of behaviour that corporates get away with all the time and cannot be tolerated. It breeds an environment in which only the giants with heavy resources may play, and eliminates the chance of transparency and accountability. This has an unfair knock-on effect for unwitting consumers and agents alike. We must resist such indirect market manipulation; hence CIELA’s publication of its response to Purplebricks in full.
We invite Purplebricks to refute this view with hard evidence which proves otherwise. We will not hold our breath though, as it has consistently ignored many public requests for transparency and substantiation, for obvious reasons.”
Shared by: Charlie Wright [email protected]
Author: Christopher Walkey
Founder of Estate Agent Networking and an internationally invited speaker on how to build online target audiences using Twitter and LinkedIn.
