CIELA again shrugs off sabre-rattling by PurpleBricks lawyers:

Written by Christopher Walkey on - Estate Agent Talk -

CIELA again shrugs off sabre-rattling by PurpleBricks lawyers, reiterates public request for substantiation of “completed sale” rate.

In response to this Telegraph article, PurpleBricks’s lawyers have written to CIELA for a second time claiming that the statement by CIELA Founder Charlie Wright is defamatory.

CIELA has today (Wednesday) responded (attached) to Norton Fulbright’s letter dismissing their letter as classic corporate bullying tactics with no substance and requesting clarification of the facts.

Charlie Wright said “We fully stand by our position that Purplebricks adverts are misleading because they compare its services to those of indepdent agents, and claims to perform better at a lower cost. This necessarily implies that the services are substantially similar, when in reality, nothing could be further from the truth.
But more importantly, CIELA must not succumb to such corporate tactics – bullying that almost always results in small business owners hushing up, purely due to legal intimidation.  This is the kind of behaviour that corporates get away with all the time and cannot be tolerated.  It breeds an environment in which only the giants with heavy resources may play, and eliminates the chance of transparency and accountability.  This has an unfair knock-on effect for unwitting consumers and agents alike.  We must resist such indirect market manipulation; hence CIELA’s publication of its response to Purplebricks in full.
We invite Purplebricks to refute this view with hard evidence which proves otherwise. We will not hold our breath though, as it has consistently ignored many public requests for transparency and substantiation, for obvious reasons.”
Shared by: Charlie Wright [email protected]

Author: Christopher Walkey

Founder of Estate Agent Networking and an internationally invited speaker on how to build online target audiences using Twitter and LinkedIn.



Recent Popular Articles

Countrywide Group – The Beginning of the End or the End of the Beginning?

I wonder if I am alone in my perception that over recent months it has become quite ‘fashionable’ for fellow estate agents and industry observers

All Estate/Letting Agents are sharks and liars.

The typical stereotype of an estate/letting agent ...... and they can restrain our ability to network, grow and work well. Stereotypes, however, are not inherently

How much time should you be spending on post-sale?

Imagine you’ve just tied up a sale. As an estate agent, you want that sale to get to completion as soon as possible because until

Be on TV - Estate Agents.

Are you the Boss of a Small Business? Do you have Incredible Staff who deserve to be seen on TV? They might be hard working,

Everybody's talking: separating the speculation from the fact.

Ah December 2014. The end of the calendar year and a time for property experts, journalists and agents to gaze into their crystal ball and