Are Estate Agencies Selfish?

September 11, 2018

Estate Agencies are selfish, self-interested and self-centred beings, as they are an entity, a singular company, a thing created as a notion and idea about itself. An estate agents marketing just talks about itself and it sells its agency services only talking about itself.  (don’t believe me – look at you website or free val vendor pack .. if its all We and Us – then you do do that)

.. and so as estate agents, most of us spend loads of money on our marketing .. spending £2k a month Rightmove Optimiser packages, hundreds of pounds on S.E.O a month, hundreds of pounds on targeted banner ads on Facebook and press releases about ourselves… and yet it’s all about us

Meaning Estate Agents aren’t good at telling stories beyond themselves.

Yet, ask most estate agents, and they want potential clients (ie vendors and landlords) to seek out and desire THEIR estate agency. To an estate agency, their estate agency service’s is the client’s goal.

But let’s be frank with each other, human beings don’t aspire to our estate agency services.

People don’t say .. “I’m saving up so Savills can sell my house, and my life would be complete”

Instead, human beings aspire to moods and feelings that services give them. This is true for everything from nice Champagne, nice juicy steak night out with the other half, Porsche 911’, fancy £5k watches, Luxury labeled Clothing brands to anything in life.

Follow my YouTube Channel (just type in my name into Youtube) and I will show you how to make vendors and landlords aspire to your estate agency brand by the way it makes them feel with 200+ videos made just for UK Estate and Letting Agents  … and the advice is all for free

 

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

You May Also Enjoy

Estate Agent Talk

A Guide To Moving To The UK

Are you considering moving to the UK, perhaps you are relocating for work or returning after some time as an expat elsewhere. Whatever the reason, to help you begin your journey smoothly, we have compiled all the relevant information on how to relocate to the UK. This guide to moving to the UK will cover…
Read More →
Breaking News

Breaking Property News – 30/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Will Yardi’s multi-million gamble on WeWork the former £37Bn Unicorn pay off? The word is that Adam Neumann the enfante terrible and former co-founder is unlikely to be the new owner of WeWork as it emerges out of the gloom of its present bankrupt…
Read More →
Love or Hate Rightmove
Breaking News

Rightmove rental tracker: 50,000 rental properties needed to bring supply back to pre-pandemic levels

Average advertised rents outside of London rise to a new record of £1,291 per calendar month (pcm), though the pace of rent growth continues to slow, with average rents now 8.5% higher than last year London rents reach a new record by two pounds, rising to £2,633 per calendar month. Average advertised rents in the…
Read More →
Letting Agent Talk

Half of Renters Don’t Know Where to Turn When Something Goes Wrong

Results come as TDS Charitable Foundation develops new service to support tenants to uphold their rights. HALF of all private renters would not know where to turn to if a landlord or letting agent failed to address a problem in a property. That’s according to interim results from a new representative survey of over 2,000…
Read More →
Estate Agent Talk

Liverpool’s Real Estate Market: What You Need to Know

Liverpool’s real estate sector presents a dynamic environment for investors, homebuyers, and tenants alike. As the city continues to expand and develop, understanding the nuances of this market is crucial for anyone looking to engage with property in the area. This article provides a comprehensive look at the current trends, investment opportunities, and potential challenges…
Read More →
Estate Agent Talk

Identifying Common Structural Issues in Balconies

Living in a city like Sydney, where a breathtaking view of the cityscape and ocean can be the crowning jewel of your property, it’s no surprise that balconies are key features sought after by homeowners. However, over time, these aesthetically pleasing elements can become a structural nightmare due to a range of issues that compromise…
Read More →