On The Move – Is It Worth The Move?

January 23, 2015

Monday 26th January will see the official launch of new property portal OnTheMarket.com. Founded by Savills, Knight Frank, Strutt & Parker, Chestertons, Douglas & Gordon and Glenntree Estates, OnTheMove is an attempt to break up the current power that Zoopla and Rightmove hold over estate agents – however, their controversial terms mean that estate agents who sign up will need to drop all but one other property portal.

Is this worth the risk?

Gavin Brazg of house selling advice site, TheAdvisory.co.uk, is unsure…

As our diagram (viewed here) shows, all properties for sale can be found by visiting Rightmove & Zoopla. OnTheMarket will only have less of what is already available to browse on the established portals, so it’s hard to see how they will attract much needed visitors.

Fundamentally I think agents choosing to use the new contender will be perceived to project a very negative set of values to potential clients with an inference that says, “I care more about my bottom line than I do about your house sale”.

On The Market

No matter how much an agency saves on portal fees, if they don’t have any clients, they’re dead in the water. Simply, in the war to win hearts and minds of potential vendor clients, OnTheMarket agents have just given their competitors a massive gift.

 

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove accelerates AI product delivery to surface more potential sellers and buyers for agents

The UK’s largest property platform Rightmove is today announcing a series of AI developments for consumers and partners, to help agents reach more potential sellers, buyers and renters. There are currently 27 AI initiatives in development, as Rightmove makes AI technology central to its platform to benefit partners and home-movers. Four new developments – two…
Read More →
Estate Agent Talk

How to Pick the Best Option for your Business’ Broadband

Having a dependable broadband connection is crucial for any business. Whether you run a small office or a larger company, a slow or unstable connection can disrupt work, affect communication, and reduce productivity. Picking the right broadband package does not have to be complicated, but it does require careful thought about your business’s specific needs…
Read More →
bank of england interest rate
Breaking News

Bank of England Hold’s Interest Rates at 4%

With the Bank of England holding Interest Rates at 4%, here are some thoughts from the Industry. Matt Smith, Rightmove’s mortgages expert: “Ahead of one of the most widely anticipated and discussed Autumn Budgets of recent times, it was unlikely the Bank would go for another interest rate cut so close to the announcement and…
Read More →
Breaking News

England’s south coast sees highest rent increase in UK

Southampton, Portsmouth and Worthing average rent prices rise by +8%, the highest rise in the UK Renters in Yorkshire get the most for their money with UK’s lowest average rents of £978 Landlords didn’t flock to sell up, amidst Renters’ Rights Act anticipation   A report released today from one of the UK’s leading estate…
Read More →
Breaking News

Fewer than 1 in 5 homebuyers find their perfect property

The latest research from Yopa has revealed that fewer than one in five homebuyers would describe the home they purchased as their “perfect property,” with outdoor space and overall size the most common compromises made during the buying process. The survey of recent homebuyers, commissioned by Yopa, found that 58% began their property search with…
Read More →
Breaking News

Average homebuyer travels 330 miles to find their ideal property

The latest research from The Property DriveBuy reveals that the average homebuyer travels 330 miles to find their ideal property when it comes to the distance between their current home and chosen location, as well as the miles clocked up in between viewings. The survey of UK homebuyers*, commissioned by The Property DriveBuy, found that,…
Read More →