Surrey, Herts & Bucks named most exclusive markets
Surrey, Hertfordshire and Buckinghamshire have been named England’s most exclusive new-build property markets outside London, according to new research from UK Property Development (UKPD), with these counties boasting the highest proportions of new homes commanding asking prices of £1 million or more.
UKPD analysed current new-build property listings across England using Rightmove data, before looking at what percentage of these were listed for £1m or more.
The research found that, across England as a whole, just 6.5% of all new homes listed for sale commanded an asking price of £1m or more.
At county level, the capital predictably ranked top overall, with 83.3% of new-build homes listed for sale in the City of London commanding £1m or more, while across Greater London, 25.5% of available new-build properties exceeded the £1m threshold, reflecting the capital’s considerably higher property prices.
Surrey leads the luxury new-build market
Outside of London, Surrey ranks as the most exclusive county for luxury new-build homes, with 22.8% of available new-build properties commanding asking prices of £1 million or more.
Hertfordshire follows in second place at 15.3%, with Buckinghamshire completing the top three at 12.1%.
Berkshire (10.0%) and Oxfordshire (8.7%) round out the top five, further demonstrating the dominance of the Home Counties when it comes to high-value new-build property.
Gloucestershire (6.9%) ranks sixth, followed closely by Dorset (6.8%) and Somerset (6.3%).
Essex (5.8%) and Hampshire (5.7%) complete the top ten most exclusive new-build markets outside London.
Director of UK Property Development, Andy Morrison, commented:
“The Home Counties have long been synonymous with high-end property, but our research demonstrates just how firmly Surrey, Hertfordshire and Buckinghamshire lead the way when it comes to luxury new-build homes outside of London.
For buyers operating at this end of the market, a premium postcode and an impressive price tag are no longer enough. They want architectural quality, generous living space and, increasingly, the freedom to create a home that reflects their own tastes and lifestyle.
This is where the luxury new-build market has an opportunity to distinguish itself. High-end buyers don’t necessarily want an off-the-shelf property, however impressive the specification might be. They want individuality, flexibility and a level of personalisation that allows them to put their own stamp on a home from the outset.”
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