Rental affordability hits decade high in the north while London is still the most unaffordable

The latest research by Zoopla shows that rental affordability in the North is at its highest in a decade, while London predictably remains the most unaffordable region.

  • Rents are set to rise with earnings
  • Demand is strongest in the South East
  • Occupancy numbers are often overlooked when considering rental affordability

 

Co-founder of flatshare platform, Tom Gatzen, commented:

“Despite the slowdown in the London sales market, the high cost of buying in the capital continues to put pressure on the rental sector despite weaker rates of rental growth and as a result, the capital’s tenants aren’t really feeling the joy in the current market climate.

While the available earnings may be higher than elsewhere, the high cost of living also continues to put pressure on those stuck in the rental sector and London continues to lead the way in terms of the most unaffordable city for UK tenants.

Of course, as this report suggests, one area that is rarely considered is occupancy levels and I think the consistent issues surrounding affordability are the driving factor behind the increasing trend of co-living in the capital.

For many, opting to share a house or flat with others is one way of beating the London rental market at its own game and by sharing the cost, not only can you address affordability issues, but you can improve your quality of life and level of disposable income.”

 

Callum Brannan, CEO and founder of Howsy, commented:

“This latest data highlights the diversity of the UK rental market and how the ratio of earnings to rents varies from region to region, with the most affordable mix not necessarily home to the highest earnings.

We’ve seen recent uplifts in wage growth and and an acceptance by landlords that tenants can only pay so much in rent in order to service, both of which have helped boost rental affordability, particularly in the northern regions.

Of course, the more inflated markets see rental affordability remain fairly restricted and a lack of suitable stock will only exacerbate that in the long run.

In addition to this, with changes to the buy-to-let on the horizon, there is a wide expectation across the industry that tenants will bear the brunt of any financial loss and this could see a further reduction in rental affordability across the board.”

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Letting Agent Talk

Section 21 reform divides landlords and tenants

Five months after Section 21 was abolished, landlords and tenants remain sharply divided over whether the reform was necessary, but both sides agree that good relationships and clear communication have the greatest influence on how secure a renter feels, according to new research from LRG. The Autumn 2026 Lettings Report, based on responses from 405…
Read More →
to let sign 2025
Breaking News

70% of landlords anticipate rent rise due to Autumn Budget

As landlord exodus threatens rental supply The latest research from LegalforLandlords has found that 70% of UK landlords are considering increasing rents following the Government’s latest property income tax changes, while almost half are considering selling properties or reducing their portfolios, raising concerns about the future availability and affordability of privately rented homes. LegalforLandlords commissioned…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

Estate agent earnings fails to keep pace with inflation

Estate agency earnings have failed to keep pace with inflation over the last decade, despite more positive growth in recent years, according to the latest industry analysis from eXp UK, highlighting why more agents may be looking towards the self-employed model to maximise their earning potential. eXp UK analysed Office for National Statistics (ONS) data…
Read More →
Breaking News

Southern landlords face up to £22,000 tax hit

Landlords in the South East could pay more than £22,000 extra tax over 25 years, with those in the South West facing more than £19,000 Property income tax hike squeezes a generation that has turned to bricks and mortar to fund retirement Retirees across the South of England who rely on property to supplement their…
Read More →
Breaking News

Corporate landlords cautiously optimistic after first six months of RRA

Impact of Renters’ Rights Act not as bad as feared for professional investors More than four in five (82%) corporate landlords looking to expand Analysis of data from LRG’s Living Markets division reveals that after six months in force, the Renters’ Rights Act is yet to have any significant negative impact on the corporate landlords…
Read More →
Breaking News

Property market has failed to meet expectations

Two-thirds of developers say property market has failed to meet expectations as Autumn Budget fails to boost confidence Jonathan Samuels, CEO of specialist lender, Octane Capital, believes that the Autumn Budget has done little to restore confidence across the UK development sector, with the firm’s latest industry insight revealing that 67% of developers feel property…
Read More →