Rental affordability hits decade high in the north while London is still the most unaffordable

The latest research by Zoopla shows that rental affordability in the North is at its highest in a decade, while London predictably remains the most unaffordable region.

  • Rents are set to rise with earnings
  • Demand is strongest in the South East
  • Occupancy numbers are often overlooked when considering rental affordability

 

Co-founder of flatshare platform, Tom Gatzen, commented:

Despite the slowdown in the London sales market, the high cost of buying in the capital continues to put pressure on the rental sector despite weaker rates of rental growth and as a result, the capital’s tenants aren’t really feeling the joy in the current market climate.

While the available earnings may be higher than elsewhere, the high cost of living also continues to put pressure on those stuck in the rental sector and London continues to lead the way in terms of the most unaffordable city for UK tenants.

Of course, as this report suggests, one area that is rarely considered is occupancy levels and I think the consistent issues surrounding affordability are the driving factor behind the increasing trend of co-living in the capital.

For many, opting to share a house or flat with others is one way of beating the London rental market at its own game and by sharing the cost, not only can you address affordability issues, but you can improve your quality of life and level of disposable income.

 

Callum Brannan, CEO and founder of Howsy, commented:

This latest data highlights the diversity of the UK rental market and how the ratio of earnings to rents varies from region to region, with the most affordable mix not necessarily home to the highest earnings.

We’ve seen recent uplifts in wage growth and and an acceptance by landlords that tenants can only pay so much in rent in order to service, both of which have helped boost rental affordability, particularly in the northern regions.

Of course, the more inflated markets see rental affordability remain fairly restricted and a lack of suitable stock will only exacerbate that in the long run.

In addition to this, with changes to the buy-to-let on the horizon, there is a wide expectation across the industry that tenants will bear the brunt of any financial loss and this could see a further reduction in rental affordability across the board.

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Freehold and Leasehold Reform Act-lessees can control their own destiny

Matthew Pennycock, Minister of State for Housing and Planning, has made a Parliamentary Statement regarding the future progress of the Freehold and Leasehold Reform Act 2024. The Government have formally recognised the “significant complexity of the task” and that the legislation was rushed in at the end of the last parliament and as a result…
Read More
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker 22/11/24

The current average asking price of a typical first-time buyer property is £225,340. For someone taking out an average five-year fixed, 85% LTV mortgage, the average monthly mortgage repayment on this type of home is now £1,104 per month if repaying over 25 years, compared with £1,138 per month a year ago (when the average first-time buyer property asking price was…
Read More
Estate Agent Talk

The Architecture Of Attention Behind Social Media Addiction

In the digital age, social media platforms have revolutionized how we connect, share, and consume information. Behind their sleek interfaces lies a sophisticated architecture of persuasive technology.  These platforms employ intricate design patterns and technical elements to capture and hold user attention. From subtle visual cues to complex algorithmic systems, every feature serves a calculated…
Read More
Breaking News

2025 Predictions for the Private Rental Sector

Allison Thompson, National Lettings Managing Director, Leaders Romans Group (LRG) “As we approach 2025, the lettings industry is entering a phase marked by stabilisation and opportunity. Rental inflation has slowed to an average of 3-4% for new lets, reflecting the effects of affordability constraints; renters’ budgets are beginning to limit how much rents can rise.…
Read More
Breaking News

Response to Matthew Pennycook’s Statement on Leasehold Reform

Yesterday, Secretary of State Matthew Pennycook made a Ministerial Statement on the future of leasehold reform. Responding, Mark Chick, director of ALEP and a Partner at Bishop & Sewell LLP said: ALEP welcomes the ministerial statement which puts in place a timeframe and some objectives for the implementation of the Leasehold & Freehold Reform Act.…
Read More
Estate Agent Talk

Essential Garage Storage Solutions for Small Spaces

Maximize your garage space with practical storage ideas that keep your items organized and accessible. If you’re dealing with a smaller garage, smart solutions can make a big difference in keeping your space neat and usable. 1.  Wall-Mounted Storage Wall-mounted storage is an excellent way to save space and keep your garage organized, especially in…
Read More