The most in-demand prime London streets bucking Brexit uncertainty

Leading London lettings and estate agent, Benham and Reeves, has revealed the capital’s prime and super-prime streets where buyer activity remains robust despite a wider market freeze due to an uncertain political landscape.

Benham and Reeves analysed property sales between £3m and £10m and £10m+ over the last 12 months to find the streets that remain hot for London’s high-end home buyers and how much they’re paying.

Prime London

In the last year, the prime market (£3m-£10m) has seen a total of 917 sales across London with an average price paid of £4.5m, and sales totaling £4.1bn.

The most sought after road in London at this level of the market is Blackfriars Road in Southwark with a huge total of 51 sales in the last 12 months totaling £227.5m – the largest total sales value.

Bishops Avenue in Barnet and Chiltern Street in Westminster rank second with 13 sales apiece, with Marylebone Lane, also in Westminster, and Campden Hill in Kensington and Chelsea, Water Lane in the City of London, Waterfront Drive in Hammersmith and Fulham and Young Street in Kensington and Chelsea also amongst the most in-demand with six sales each.

Campden Hill was also home to the highest average price per sale at almost £7.6m.

Super Prime London

At the very top end of the London market, there has been a total of 79 transactions in the last 12 months, averaging £17.2m a sale with a total of £1.4bn worth of property sold.

Ashburton Place in Westminster tops the table with six transactions, followed by Avenue Road, also in Westminster, with four transactions. Wilton Crescent in Westminster and Tregunter Road and Campden Hill, both in Kensington and Chelsea, have also seen three sales each in the last year.

Ashburton Place not only tops the table for transactions but is home to the highest average sold price at a staggering £27.5m, as well as the highest total value of property sold at £165.4m.

Managing Director of Benham and Reeves, Anita Mehra, commented:

“The continued political and economic uncertainty caused by our prolonged departure from the European Union has had an impact on buyer sentiment across London’s high-end market, and we’ve seen this caution lead to a fall in transactions and a decline in the price achieved during a sale to a certain extent.

However, to have seen as many as six sales transact over the ten million pound mark on one street alone is proof that London remains one of if not the most desirable market in the world, despite this tougher landscape.

In addition to this, it seems as though we have very much seen the bottom of the market over the last few months and there has already been a notable uplift in buyer and seller activity which is already stimulating the prime and super-prime markets.”

Prime London Streets – by number of sales between £3m-£10m in the last 12 months
Number of sales
Street
Borough
Average Price
Total value
51
BLACKFRIARS ROAD
Southwark
£4,460,554
£227,488,249
13
THE BISHOPS AVENUE
Barnet
£4,830,769
£62,800,000
13
CHILTERN STREET
City of Westminster
£4,363,969
£56,731,600
9
MARYLEBONE LANE
City of Westminster
£5,142,678
£46,284,100
6
CAMPDEN HILL
Kensington and Chelsea
£7,573,974
£45,443,843
6
WATER LANE
City of London
£5,071,917
£30,431,500
5
RATHBONE PLACE
City of Westminster
£5,879,828
£29,399,140
5
CARLTON HILL
City of Westminster
£5,380,000
£26,900,000
6
YOUNG STREET
Kensington and Chelsea
£4,160,000
£24,960,000
6
WATERFRONT DRIVE
Hammersmith and Fulham
£4,113,600
£24,681,600
4
REGENTS PARK ROAD
Camden
£6,069,875
£24,279,500
4
TITE STREET
Kensington and Chelsea
£5,744,610
£22,978,440
4
SOUTH STREET
City of Westminster
£5,568,750
£22,275,000
5
EATON PLACE
City of Westminster
£4,090,690
£20,453,450
4
ABINGDON ROAD
Kensington and Chelsea
£4,418,750
£17,675,000
917
All Sales
£4,569,742
£4,190,453,173
Super Prime London Streets – by number of sales at £10m and above in the last 12 months
Number of sales
Street
Borough
Average Price
Total value
6
ASHBURTON PLACE
City of Westminster
£27,568,085
£165,408,507
4
AVENUE ROAD
City of Westminster / Camden
£22,837,500
£91,350,000
2
ILCHESTER PLACE
Kensington and Chelsea
£21,425,000
£42,850,000
2
MOUNT STREET
City of Westminster
£21,250,000
£42,500,000
2
CHESTER SQUARE
City of Westminster
£20,294,250
£40,588,500
3
WILTON CRESCENT
City of Westminster
£17,666,667
£53,000,000
3
TREGUNTER ROAD
Kensington and Chelsea
£15,716,667
£47,150,000
2
HOLLANDGREEN PLACE
Kensington and Chelsea
£14,187,500
£28,375,000
2
MULBERRY WALK
Kensington and Chelsea
£13,750,000
£27,500,000
2
CHESTER TERRACE
Camden
£12,750,000
£25,500,000
2
LANSDOWNE ROAD
Kensington and Chelsea
£12,497,950
£24,995,900
2
EATON PLACE
City of Westminster
£12,245,000
£24,490,000
3
CAMPDEN HILL
Kensington and Chelsea
£12,105,208
£36,315,625
2
HORTENSIA ROAD
Kensington and Chelsea
£11,950,000
£23,900,000
2
HAMILTON TERRACE
City of Westminster
£11,300,000
£22,600,000
79
All Sales
£17,193,545
£1,358,290,052

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Adding second coat of varnish floor boards
Home and Living

Cottagecore Design

The term “cottagecore design” has risen by 100% since November 2025, with the term “cottagecore” itself now getting nearly 10,000 searches (9,900), according to Traditional Beams. Cottagecore refers to an aesthetic that romanticises simple, rural and sustainable living, popularised on platforms such as Instagram and Tiktok, and embraces a cosy and pastoral lifestyle. However, while…
Read More
Estate Agent Talk

Property specialist predicts spike in traditional interiors after Bridgerton hit

With Bridgerton Season 4 debuting with an impressive 39.7 million views in its first week on Netflix, property specialist predicts that traditional interiors will be the biggest renovation trend of 2026. Mitchell Martyn, Property Finance Specialist at Pure Property Finance, predicts that the appetite for traditional, heritage-inspired interiors is set to surge once again. As…
Read More
Breaking News

Reduced supply of homes to landlords selling up

2025 saw Westminster enact one of the biggest changes to England’s private rental sector in decades via the Renters’ Rights Act, and it has already triggered a mixed response from those working in the property industry alongside landlords. One of the biggest changes includes the retirement of section 21 ‘no-fault’ evictions. This is a move…
Read More
Estate Agents should not all look the same
Letting Agent Talk

The Art of the Add-On: 5 Simple Ways Letting Agents Can Upsell in 2026

Letting agents are brilliant at delivering value, but not always brilliant at charging for it, according to Sally Lawson… Here are her five simple steps for charging for what you’re worth (and more) this year. “Far too many agents bundle services together, do the extra work, solve problems, take calls, fix issues. And they never…
Read More
Rightmove logo
Breaking News

Rightmove reaction to the Bank of England Base Rate decision

Matt Smith, Mortgage Expert at Rightmove, said: “Today’s decision to hold the Bank Rate was widely expected, and for most homeowners and home‑buyers, there’s no immediate change to worry about. For those looking to secure a new mortgage rate or coming up to remortgage, even small rises in rates can have a real impact on…
Read More
bank of england interest rate
Breaking News

Bank of England holds interest rates at 3.75%

The Bank of England has announced its decision to hold the base rate at 3.75%. This decision comes as a result of wider economic uncertainty and an emerging energy crisis due to the Iran conflict, as well as inflation (CPI) sitting at 3.0% and remaining above the Bank’s 2.0% target. Today’s decision reflects continued caution…
Read More