LinkedIn Marketing Automation Tools
LinkedIn marketing automation is an essential part of your business strategy. It helps you connect with the right people, create content, and get leads on autopilot.
Some tools can automate your entire process from start to finish, while others are just focused on specific tasks like following new members or unfollowing them manually. These tools can help you manage your time, be more efficient and effective, be more consistent and productive, and achieve your goals.
LinkedIn Helper
LinkedIn Helper is one of the most popular LinkedIn marketing automation programs that will assist you in enhancing your products and services visibility on this platform. Even with numerous contacts, you can immediately endorse them in no time; as a result, your business will also be endorsed by multiple contacts. In the opinion of LinkedIn Helper, the program boosts your LinkedIn lead generation performance thanks to the following features;
• Streamlining messages to your second and third affiliates.
• Generates funnels with a series of outreach campaigns.
• It assists you in engaging with all members in your circle and boosts their participation.
• It aids you in bidding liaisons to your LinkedIn groups.
• Has some supportive channels, such as Windows and Mac.
• Consists of working hours and advanced limits.
• It has a 14-day free trial.
• Integrate with third parties in Customer relationship management (CRMs).
Advantages.
• LinkedIn Helper consists of an integral CRM used for controlling leads.
• Eradicates daily undertakings by setting step intervals, thus minimizing the risks.
• Cost-effective automation tool, even with diverse features.
• It is synonymous with other programs such as Free LinkedIn, Sales Navigator, Recruiter, and LinkedIn Premium.
• It also has user-friendly drip campaigns.
• Intuitive automation software on the market.
• It permits individuals and businesses to utilize it, considering it has a flexible pricing plan.
• Thanks to the free trial, it offers a chance to utilize and evaluate all its features.
• Easy to personalize outreach campaign format.
• It has unique incorporation capabilities.
The pricing depends on the months you pay, ranging from $8.25/month to $15/month.
LinkedIn Sales Navigator
This is LinkedIn’s tool, perfect for advanced options. Though Sales Navigator works under a manual-only policy, you can integrate it with other automation tools like Expandi. It also enhances your personalization using Hyperise’s integration.
Pros
• Free trials for thirty days
• Capable of sending group messages
• Has segmenting features
• Navigates profile
• Generates leads and promotes business growth
Cons
• It has no automation functionality
• The starter plan has limited features
Expandi
Expandi is a marketing automation tool for LinkedIn that helps you find new leads and build relationships with them. It’s easy to use, affordable and has a free trial, so you can try it out before you buy.
Expandi integrates with other popular tools like HubSpot & Salesforce, so your campaigns can be automated within one platform. This makes it even more powerful than other platforms in terms of customization options.
The random delays that Expandi creates between activities make it appear like human activity. Doing so keeps you safe as long as LinkedIn laws are concerned.
Expandi also includes a profile for messages, making them the best choice for dynamic personalization.
Pros
• Integration with other tools for marketing
• Increase daily limit
• Allows multiple account management
• Allows sending up to 100 messages or connections daily
• Personalizes GIFs and images
Cons
• LinkedIn considers it illegal
Lempod
Lempod is a marketing tool specifically designed to drive engagements. Your LinkedIn posts get the most engagement, reaching more people. Lempod shows your post to people in your industry, making you get more comments and likes from people of the same interest. Lempod limits the circle of these people to 50 people and one member per day.
Pros
• Affordable
• It’s quick to drive views, get more comments and likes
• It’s easy to use
Cons
• It gives no free trial
• It only works on driving engagement
TeXau
TeXau is a growth platform that boosts business growth on LinkedIn and other platforms. Its automation feature is simple, with workflows that are easy to use and data scraping features. It allows you to scrap information of members in your LinkedIn group(s). If you want to enhance tour personalization, integrate TexAu with Hyperise.
Pros
• Has an inbuilt email verifier
• Easy to use
• Creates omnichannel campaigns by connecting multiple platforms
• Available as a desktop and cloud appCons
Cons
• Difficult to add proxies
Conclusion
Some tools are better than others, but at the end of the day, it all comes down to what you are looking for in LinkedIn marketing automation. Look for the features and find the tool that best fits your needs. The more options you have, the better your chances of finding success with LinkedIn marketing automation.
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