Your Data holds the secrets to your success.
Your data holds the secrets to your success. You just need to know how to search it.
A search outcome is basically an organised structure of information that is relevant, presented to the user. Search tools provide this function, from manually finding something by alphabetic order to filtering lists in computer applications.
Tools have been a central part in assisting us to organise information. From tagging posts in photo apps to #hashtags in Twitter.
For example, Google has evolved the search process to become the staple answer to all of our questions; organising information based on individual requirements; crawling the web, the world and even our streets to bring us the information that we are searching for.
They have presented to the world information that is available at our fingertips. Yet most do not know the complicated algorithms that are used to do this. Does it need to be complicated? We understand that engineers are building software that evolves around people. If you can understand humans, how we work and the psychology behind a search, you can bet that the results of the algorithms loosely resemble our requirements.
The future is best found in the processes of today but with a vision of them done better.
Grouping and segmentation of information based on certain parameters is a basic concept. But this simple idea has created a new, expansive data industry.
For example, the internet today is extremely personal; pumping user-created content all over the web. This data is analysed by Facebook, then segmented into likely cultures and subcultures allowing the advertiser to find their target audience by personality. Facebook has made great gains in the last 3 quarters.
A quote from Andrew Hogue sums up the concept of the right search on a set of data.
“For every two degrees the temperature goes up, check-ins at ice cream shops go up by 2%.” – Andrew Hogue, Foursquare
Search and Big Data as industries are growing hand in hand. Search is most likely the more powerful side of this equation, with developers finding better ways of searching the data by analysing, asking the right questions and by grouping based on requirements.
What can we learn from this? The way you think about your data in your business matters.
- Can you search your data?
- Can you organise your data into reports?
If you have many separate systems you may end up missing valuable trends.
- How does your accounting information connect to your communication?
- How does your appointment information integrate with your records?
- How does your sale data connect to your marketing?
Your customers expect you to know them. So introduce methods to learn from your customers’ data, so that you can actually measure business actions against expected outcomes, thus allowing you to harness the power of your business data.
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