Top Technical SEO Mistakes Dubai Businesses Make (and How to Fix Them)

September 4, 2025

Dubai’s digital marketplace is one of the most competitive in the world. Businesses are investing heavily in design, ads, and content—but many overlook the foundation of online success: technical SEO. Without it, even the best marketing campaigns can fail to deliver results.

That’s why forward-thinking companies turn to solutions like data-driven SEO Service in Dubai from Dominate Online, where every optimization is backed by research and measurable insights.

In this guide, we’ll cover the most common technical SEO mistakes Dubai businesses make, and how you can fix them.

1. Slow Website Speed

A slow site leads to high bounce rates and lower rankings.

Fix: Compress images, use a CDN, and choose faster hosting.

2. Poor Mobile Optimization

With Dubai’s mobile-first users, a site that isn’t mobile-friendly loses potential customers.

Fix: Use responsive design, test layouts on multiple devices, and prioritize mobile UX.

 

3. Missing HTTPS Security

Users won’t trust a site without the padlock icon. Google also uses HTTPS as a ranking signal.

Fix: Install SSL certificates and redirect all pages to secure versions.

 

4. Broken Links and Crawl Errors

These errors make it harder for search engines to index your site.

Fix: Regularly audit links and set proper redirects for missing pages.

 

5. Poor Site Architecture

Confusing navigation is common in Dubai business websites and it damages both SEO and UX.

Fix: Keep navigation simple, use internal linking, and maintain a logical hierarchy.

 

6. Ignoring Structured Data

Rich snippets help your listings stand out in Dubai’s competitive SERPs.

Fix: Add schema markup for products, services, and local business info.

 

7. Duplicate Content Issues

Multilingual sites in Dubai (Arabic/English) often suffer from duplicate content.

Fix: Use canonical tags, hreflang attributes, and avoid duplicate product/service pages.

 

Why a Data-Driven Approach Matters

Many businesses make changes based on assumptions instead of evidence. A data-driven SEO Service in Dubai ensures every technical fix is based on real insights—so you know exactly what’s working and why. This means:

  • Faster improvements in rankings.

  • Better user experiences.

  • Measurable ROI on your SEO investment.

 

Final Thoughts

Technical SEO mistakes are common—but they’re also preventable. By addressing site speed, crawlability, and structured data, you set your business up for long-term success.

For the best results, partner with Dominate Online, the trusted provider of data-driven SEO Service in Dubai. With our tailored strategies, we help your website perform at its full potential in one of the most competitive markets in the world.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

New Housing Secretary must focus on delivery, says FMB

The appointment of Steve Reed MP as Secretary of State for Housing, Communities and Local Government, following the resignation of Angela Rayner MP, must signal the start of a new drive for delivery of the Government’s stated target to build 1.5 million new homes, says the Federation of Master Builders (FMB). Brian Berry, Chief Executive…
Read More →
Breaking News

Industry Response to the Resignation of Angela Rayner

Lawrence Turner, Director of Boyer said: “Angela Rayner’s planning reforms rightly acknowledged the scale of the Housing Crisis and the urgent need for bold, decisive action. Her resignation must not become an excuse for delay. The new Secretary of State now bears the responsibility to continue to unlock delivery and work to win the support…
Read More →
Breaking News

Halifax figures show third consecutive month of growth – Thoughts from the Industry

The latest Halifax House Price Index for August shows that: –   On a monthly basis, house prices increased by 0/3% in August. This was the third consecutive monthly increase seen. House prices were also up 2.2% on an annual basis although this annual rate of growth had cooled from the 2.5% seen in July.…
Read More →
Breaking News

House prices continue to rise at a steady pace

• House prices increased by +0.3% in August, marking a third consecutive monthly rise • Average property price now £299,331, edging up to a new record high • Annual rate of growth eases slightly to +2.2% (down from +2.5% in July) • Average price paid by first-time buyers falls slightly as affordability improves • Northern…
Read More →
Estate Agent Talk

From offer to ownership: The risk of celebrating your mortgage too soon

Securing a mortgage is a major milestone, but celebrating too soon can lead to costly mistakes. Louise Ainley, a qualified conveyancer at licensed conveyancer course provider Access Law Online, explains the important steps to take after your mortgage is approved for new homeowners to avoid delays, protect their investment, and for a smooth transition to…
Read More →
Rightmove logo
Breaking News

New record rent across Great Britain as landlords brace for Renters’ Rights Bill and potential tax changes

The average advertised rent across Great Britain has risen to a new record in August of £1,577 per calendar month Average advertised rents are now 3% higher than at this time last year, in line with Rightmove’s prediction for the year, with constrained supply contributing to rising rents: The number of available homes to rent…
Read More →