Breaking Property News 24/09/25
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Instant Valuation Tool – IVT – and premium lead management dashboard available for all
Nurtur, a leading property marketing technology provider, has announced that its popular Instant Valuation Tool (IVT) and premium Lead Management dashboard are now available free of charge to estate agents, giving them not only a proven lead capture tool but also powerful campaign and channel performance tracking.
“Instant Valuation Tools have become an industry standard, which means they should be free,” comments Richard Combellack, Chief Commercial Officer at Nurtur. “At Nurtur, we go further. Our IVT isn’t just about lead capture; it’s designed to show agents exactly which campaigns and channels are delivering results. That way, agents can invest smarter in high-impact growth drivers like targeted advertising, advanced websites, nurture journeys, live chat, and AI.”
With Nurtur’s free IVT, agents can create multiple versions. “For example, one for Facebook ads, one for QR codes in print, and one for website popups, each tracked individually to reveal the true ROI of different marketing activities or performance differences between branches. This transforms the IVT from a simple valuation tool into a campaign performance engine,” Combellack explains.
Agents can implement the IVT flexibly: as a full-page embed, a dedicated landing page, or a website popup. All hosted pages run over SSL for visitor security, with the option to use a custom domain for a stronger brand presence. The Integration with the premium lead management dashboard allows to track and analyse channels, but also campaign performance.
“Accurate valuations open the door, but accurate tracking drives growth,” Combellack adds. “We want every agent to have access to both, without additional cost.”
By redefining the standard, Nurtur gives estate agents a no-cost way to generate more leads, while gaining clarity on which campaigns and channels deliver the strongest returns. It also boosts lead generation while also enabling smarter campaign analysis and clear ROI insights.
‘Having previously acted as a NED for nurtur for two years I can personally endorse the powerhouse of innovation that this company is bringing to assist frontline agency, as it changes from analogue business operations to a modern, efficient and more profit driven model’ – Andrew Stanton CEO Proptech-PR.
Nurtur is a fully integrated marketing ecosystem built to drive growth across the home mover value chain. The all-in-one solution connects every stage of the customer journey, from initial lead generation to nurturing and conversion.
Designed for estate agents and property industry professionals, it streamlines marketing efforts, enhances engagement, and delivers measurable results. Through smart technology, it empowers businesses to become truly data-driven, maximising ROI and turning marketing into a growth engine.
Andrew Stanton Executive Editor – moving property and proptech forward. PropTech-X
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