UK’s most affordable locations for first-time buyers
New Lloyds research reveals the most affordable places in the UK for first time -buyers
• East Ayrshire tops the list, with average first -time buyer prices below £150,000
• Blackpool, Merthyr Tydfil and Mid and East Antrim also rank among the most affordable
• Average first -time buyer age is 32 – but falls to as low as 27 in some areas
• Lloyds’ new £5,000 deposit mortgage open to applications from today
East Ayrshire in Scotland is the most affordable location in the UK for first ‑time buyers, according to new research from Lloyds.
The analysis looks at the average price paid by people buying their first home in local area across the country.
With affordability continuing to be a major challenge for many would ‑be homeowners, the findings point to areas where getting on the property ladder may be more achievable.
Mary-Lou Press, President of NAEA Propertymark (National Association of Estate Agents), comments:
“While affordability challenges remain a significant hurdle for many aspiring homeowners, this research highlights that there are still parts of the UK where first-time buyers can realistically take their first step onto the property ladder.
“Local market knowledge is more important than ever, as affordability can vary dramatically between regions and even neighbouring towns. Areas across Scotland, the North of England and Wales continue to offer comparatively accessible price points, particularly for buyers willing to broaden their search criteria or consider emerging locations with strong transport links and regeneration potential.
“However, affordability is about more than headline house prices alone. Buyers must also consider mortgage repayments, energy efficiency, local employment opportunities, commuting costs and the long-term sustainability of homeownership. Low-deposit mortgage products may help unlock access for some households, but it remains vital that buyers fully understand the financial commitment involved and seek professional advice before proceeding.
“The fact that younger buyers are entering the market earlier in certain regions also reflects how local affordability and housing supply can directly influence opportunities for Gen Z. A healthy housing market relies on a sufficient mix of homes at different price points, alongside policies that support long-term supply and consumer confidence.
“Property professionals continue to play a crucial role in guiding first-time buyers through an increasingly complex market, helping consumers make informed decisions based on their personal circumstances and local market conditions.”
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