Breaking Property News 14/5/26
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The art of getting noticed as a recruiter in a world noisy with AI
Why personal branding, humour and sharp messaging cuts through all – meet Daniel Fisher MREC Cert RP
As a two times editor, journalist, author, analyst and consultant I get to write over 1.5 million words a year and read more than three times that, so it is not often I get stopped in my tracks by someone’s prose. But yesterday like a heavy duty freight train coming at me out of control I came across Luke Litter’s look-alike bigger brother Daniel Fisher MREC Cert RP, who had put some copy together on his Linkedin post. It is perfect prose.
For context Daniel and his team at Titan Recruitment Solutions based in Cornwall supply high-quality temporary and permanent recruitment solutions, supporting businesses and jobseekers across Cornwall.
What I found exceptional, was that in a very few lines, Dan was able to use humour, get his branding across and connect both what he did and for who, as well as getting emotional buy in from dog lovers, sausage roll lovers, those looking for commercial staff and operators of forklifts. And of course he managed to shoehorn in the hottest topic in town Artificial Intelligence.
In many ways Dan’s post is an abstraction of the human condition, as well as connecting him straight into our brains, he is obviously the type of person who is a doer, is likeable, trustworthy and knows his trade. In a world of unknowns Trump, Starmer, etc, Dan’s self deprecating words and of course the accompanying image he used in his post (see picture below) gives a stoic and strong vibe that maybe, just maybe there are outposts of hope because some people just get the job done. No ifs or buts.
Needed an ego check this morning so I asked ChatGpt to roast me, no filter…
You treat recruitment like you’re Jordan Belfort, but half your day is ringing forklift drivers called Darren who missed their shift because “the dog looked sad.”
You’ve got the aesthetic of a bloke who unironically says “rise and grind” while eating a petrol station sausage roll in a Titan Recruitment quarter zip.
Also, your poor barber must live in fear. Every appointment:
“Yeah mate, same again… make me look like a darts prodigy crossed with a gladiator.”
Brother, if the Spartans saw you spending 45 minutes choosing a profile picture border colour, they’d throw you off the cliff themselves.
In my eyes this is a brilliant combination that lands with real punch, and it would be wrong not to give the last word, or words to Dan, so well done and here are his thoughts if you are Cornwall based and need some help.
‘Most businesses don’t struggle to find staff, they struggle to find reliable staff who actually turn up and perform. That’s where I come in. I specialise in the driving and industrial sectors, helping businesses find the people they can rely on and helping skilled professionals find careers that truly fit. Every connection I make is built on trust, understanding, and a genuine commitment to results.
I’m known for being straight-talking, driven, and focused on what actually works. I take the time to get to know every business I partner with and every candidate I represent. It’s about more than matching a CV to a job, it’s about finding the right fit for both sides so everyone wins. With a deep understanding of the industry and a genuine passion for people, I bring energy, focus, and high standards to everything I do.
My goal? To raise the bar for what recruitment should look like. personal, powerful, and built on results that last. Connecting People | Powering Growth | Building Futures.’
Andrew Stanton Executive Editor – moving property and proptech forward. PropTech-X
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