How many times a day should I tweet, post, share, pin etc… ??

Updating your social media accounts is what will build you a following and engagement so knowing just how many times a day you should be doing this is very important. Too much could be seen as ‘overkill’ whereas too little could be contributing to you missing out on ‘stamping your authority’.

How many times a day you should update your social media accounts will really depend on a few things initially:

  • How long you have been using social media and the size of audience you have acquired.
  • Which social media platform you are posting on.
  • The industry you are in and the kind of content you are looking to share.
  • What results you are looking to achieve from your posts on social media.

Generally, I would recommend to post on social media 3-5 times a day and that the content you share is mostly educational and entertaining to the audience you have following you. As you build your following and the interactions with your following you can then look to scale up the amount of updates per day you share – This is assuming you are looking to dedicate more time to social media and you can see the potential in ROI that it can offer your business. As you build your following then I would recommend increase your updates during the day with a look to not only posting during the day, but evening time also – Study the audience that follows you to know when it is most likely that the post you share will actually be seen (ie during working hours, before and after work or maybe the weekends).

As mentioned, some social media platforms you can be a lot less relaxed with how many posts you share, the likes of Instagram and Pinterest I have always found to be good for receiving multiple updates during the day over Facebook / LinkedIn.
Some of the social media accounts that I run, especially the larger following ones on Twitter, we can be tweeting anything up to 50 times a day to include reTweets, comments and favourites. Estate Agent Networking will normally be around 15-30 interactions per day though this will depend the time of week, season and if there are any events happening or if there has been any recent ‘big’ property news everyone is discussing etc.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Household Costs Indices for UK household groups: January to March 2025

Household Costs Indices, 12-month growth rates, expenditure shares and contributions for UK household groups and all-households. These are official statistics in development. Main points Overall UK household costs, as measured by the Household Costs Index (HCI), rose by 2.6% in the year to March 2025; this is a fall from 2.9% in the year to…
Read More
Surge in country and seaside property values
Breaking News

Why Rural House Prices Are Surging Faster Than Cities

New analysis from Open Property Group reveals that rural England is facing an affordability crunch, as house prices in the countryside outpace urban growth, despite lower average wages and higher living costs in remote areas. These shifting dynamics are challenging the long-standing assumption that rural life offers a more affordable and sustainable alternative to the…
Read More
Breaking News

Yield vs. Capital Growth: What Prime London Investors Should Prioritise

Investing in prime London property has long been seen as a prestigious and potentially lucrative venture. With its iconic architecture, cultural attractions, and enduring global appeal, the city attracts investors from around the world. However, those entering the high-value market face a common dilemma: should they prioritise yield— the annual rental income as a percentage…
Read More
Estate Agent Talk

Air Source Heat Pumps vs. Traditional Heating: Why Maintenance Matters

As more UK homeowners shift towards greener living and energy-efficient technologies, air source heat pumps have become an increasingly popular choice. Promising reduced emissions and lower energy bills, these systems present a compelling alternative to traditional gas or oil boilers. However, while the benefits are clear, one area remains crucial regardless of the heating system…
Read More
Breaking News

Liverpool home to the nation’s busiest estate agents

The latest research by eXp UK, the platform for personal estate agents and estate agency businesses, has shown that the average agent is listing 26 properties in the current market, but it’s agents in Liverpool who are the busiest, listing an average of 46 properties per agent. eXp UK analysed current market data on the…
Read More
Commercial Agent Talk

Why Exterior Cleaning Matters for Commercial Buildings

First impressions are formed long before anyone walks through the front door. For commercial buildings—be it a warehouse, office, or retail space—the state of the exterior often speaks louder than signage or branding. Cleanliness, order and upkeep all play into how a business is perceived, and exterior cleaning is a fundamental part of building maintenance…
Read More