How many times a day should I tweet, post, share, pin etc… ??
Updating your social media accounts is what will build you a following and engagement so knowing just how many times a day you should be doing this is very important. Too much could be seen as ‘overkill’ whereas too little could be contributing to you missing out on ‘stamping your authority’.
How many times a day you should update your social media accounts will really depend on a few things initially:
- How long you have been using social media and the size of audience you have acquired.
- Which social media platform you are posting on.
- The industry you are in and the kind of content you are looking to share.
- What results you are looking to achieve from your posts on social media.
Generally, I would recommend to post on social media 3-5 times a day and that the content you share is mostly educational and entertaining to the audience you have following you. As you build your following and the interactions with your following you can then look to scale up the amount of updates per day you share – This is assuming you are looking to dedicate more time to social media and you can see the potential in ROI that it can offer your business. As you build your following then I would recommend increase your updates during the day with a look to not only posting during the day, but evening time also – Study the audience that follows you to know when it is most likely that the post you share will actually be seen (ie during working hours, before and after work or maybe the weekends).
As mentioned, some social media platforms you can be a lot less relaxed with how many posts you share, the likes of Instagram and Pinterest I have always found to be good for receiving multiple updates during the day over Facebook / LinkedIn.
Some of the social media accounts that I run, especially the larger following ones on Twitter, we can be tweeting anything up to 50 times a day to include reTweets, comments and favourites. Estate Agent Networking will normally be around 15-30 interactions per day though this will depend the time of week, season and if there are any events happening or if there has been any recent ‘big’ property news everyone is discussing etc.