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A Tale of Three Cities – which level of London’s property market is still a good investment?

Vyomm.com, the prime to super-prime London property portal, has revealed the huge disparity in the economics of the London market and how each segment of the capital has performed very differently of late.

Vyomm.com looked at both price growth and transaction levels across the regular London market (up to £1m), the prime London market (between £1m-£10m) and the super prime market (£10m+) to see if London’s much-documented property market rot has set in at all levels.

Brexit uncertainty has had an impact on the number of property transactions across London, however, it isn’t the capital’s top-end market that has suffered the most. The ‘bread and butter’ section of the market under £1m has been worst hit, with sales down 20.49% since 2014.

In addition, the super prime market above £10m has also seen a 17.2% drop in sales volumes between 2014 and 2018.

However, London’s prime market between £1m and £10m has actually only seen a reduction of just -1.9% compared to 2014.

But this reduction in sales seems to have had a positive impact on prices.

Indeed, houses priced above £10m have seen an increase in value of 19% in the four-year period measured. Homes under £1m, where transaction falls are most pronounced, have experienced a rise of 16.5% in value, and where sales have suffered least – in the £1m to £10m segment, prices are DOWN by 5.34%.

“Glass half full or glass half empty?” asks Utsav Goenka, Founder of Vyomm.com the Prime and Super Prime Property Portal.

“That all depends on which part of the market you sit and whether you judge a good market on volume or on price? By far the happiest scenario in the capital as far as the latter is concerned is the super prime market where average prices rose by 19% from £15.7m to £18.7m across an average of 111 transactions per annum.

Deep pockets are certainly alive and well in Mayfair, Chelsea and Belgravia and buyer activity is brisk currently. Super prime London will always be one of the most desirable landscapes in which the wealthy and discerning wish to invest.”

Market 1: UNDER £1m
From 2014 to 2018
Growth / change % – under £1m
 
Transactions 2014
Transactions 2018
change
% growth
                           117,867
                               93,720
–                   24,147
-20.49%
Average Price 2014
Average Price 2018
change
% growth
£387,058
£450,953
£63,895
16.51%
Market 2: BETWEEN £1m-£10m
From 2014 to 2018
Growth / change % – £1,000,000 to £9,999,999
 
Transactions 2014
Transactions 2018
change
% growth
                              10,258
                               10,054
-204
-1.99%
Average Price 2014
Average Price 2018
change
% growth
£1,926,095
£1,823,322
-£102,773
-5.34%
Market 3: OVER £10m
From 2014 to 2018
Growth / change % – over £10m
 
Transactions 2014
Transactions 2018
change
% growth
                                      122
                                      101
-21
-17.21%
Average Price 2014
Average Price 2018
change
% growth
£15,760,470
£18,765,147
£3,004,677
19.06%

 

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Properganda PR

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