A weeks worth of Estate Agent Leaflets through the letterbox.

Firstly, why letterbox? It’s strange the way we adopt a phrase for describing something that it just isn’t quite the thing in question, surely, as per Wikipedia, letter hole would be better?

“A slot in a wall or door through which mail is delivered (through-door delivery)” Source, Wikipedia.

Anyway, I decided to collect the weekly Estate Agency themed leaflets that ended up on our door mat for a whole seven days to see the style of advertising and marketing techniques that are currently used and also to compare each. A total of five different companies posted leaflets, all varied styles, sizes, qualities and messages.

One was simply a photo-copied A4 sheet of paper and not neatly folded and pushed through which did not really grab my attention or evoke any desire from me to read it. I noted two younger people walking round posting these leaflets, most probably in my opinion, trainee / work experience and understandably, leaflet dropping would be a chore:

estate agency leaflets

We have the usual fake penned messages, which for many now must not make them think ‘oh this is a personal message to me‘, usually saying similar to ‘buyers are looking for homes just like yours‘. Two of the leaflets had this kind of message on.

Estate Agency message

Estate Agent Networking carried out a poll on Twitter to get people’s feedback on leaflets for Estate / Letting Agents and the results showed that from 38 votes received, the majority vote, at 37%, said that do not use leaflet marketing  with a overall majority total voting for a negative response at 71%.

Estate Agency Poll Leaflets

The most eye-catching one from the leaflets was the James Bond themed one, catchy quote of ‘Special Agent – Licensed to Sell‘. The most direct and what I would say the most effective was the one with the to the point and targeted message, highlighting an image of a very local property that has recently sold which made me feel the agency in question was an actual local agent who are dealing with the immediate local property to us.

Out of five leaflets, personal opinion only of course, only one would have made me contact that agency with confidence, the agency was DMG (David Martin Group, Colchester).

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

how to present your property for sale
Estate Agent Talk

6 Property Management Marketing Strategies For And Beyond

Did you know that over 70% of individual renters find their new homes on the­ internet? In our current digital e­ra, a sturdy online existence­ isn’t just an extra for property management firms—it’s a critical need. Nonethele­ss, with innumerable property administrators scrambling for visibility, how might your firm gain promine­nce? The solution is a de­tailed…
Read More
Estate Agent Talk

Strategies for Successful Real Estate Investment: Emphasising Luxury and Privacy

The appeal of luxury real estate lies in its ability to combine opulence with exclusivity, offering more than just a property but a lifestyle investment. For those seeking to enter this lucrative market, understanding the nuances of where and how to invest is crucial. As we navigate through key strategies for successful real estate investments,…
Read More
Estate Agent Talk

Leasehold and Freehold Reform Bill – Thoughts from the Industry

The Leasehold and Freehold Reform Bill has become law with the Act making it easier and cheaper for leaseholders to buy their freehold, increase standard lease extension terms to 990 years for houses and flats, and provide greater transparency over service charges. The Act will also remove barriers for leaseholders to challenge their landlords’ unreasonable…
Read More
Who are Rentd
Letting Agent Talk

Renters (Reform) Bill Dropped – Thoughts from the Industry

The Renters (Reform) Bill has been dropped as a result of the general election being called. Here are some thoughts from within the property industry. Ben Beadle, Chief Executive of the National Residential Landlords Association: “It is hugely disappointing that this Bill will not now make it into law. The news comes despite the fact that…
Read More
Estate Agent Talk

July 4 General Election – Thoughts from the Industry

Prime Minister, Rishi Sunak has called a general election for July 4, 2024, citing now being the time for the people of Britain to choose the next government. Here are some thoughts from within the property industry. Tim Bannister, Rightmove’s property expert: “A look back at recent elections shows that house prices and activity usually…
Read More
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker

Matt Smith, Rightmove’s mortgage expert said: “Today’s inflation drop feels like an important milestone on the road to the first Base Rate cut. There’s been some to-ing and fro-ing over whether we’ll see a summer Base Rate cut, but today’s news will likely reinforce some of the positive words coming from the Bank of England…
Read More