AGENTS CAN OVERCOME GDPR MARKETING RESTRICTIONS USING PROPERTYHEADS.COM

PropertyHeads.com, the property and social network portal, offers agents the opportunity to by-pass some GDPR marketing restrictions, enabling agents to engage with clients and prospects, without using email or telephone.

This unique feature of portal and not offered by Rightmove, ZPG and OnTheMarket, allows agents’ communication on PropertyHeads.com to take the form of posting content, engaging with clients’ content, instant messaging, standard messaging and in the form of group chat. These forms of communication, with the exception of standard messaging, where it has been initiated by the prospect, are simply not available to agents elsewhere in the property listings space.

Agents posting content on PropertyHeads.com and replying constructively to their contacts’ posts is a great way to demonstrate their local property market expertise and remain engaged with past clients. The traditional portals simply aren’t equipped to provide agents with the same ability to promote and shape their own brand at branch level. Some of the most forward-thinking agents are already establishing and managing local groups (e.g. The Guildford Buy To Let Investor Group, Bournemouth First Time Buyers) to engage with and ultimately attract new clients to their agency business.

Ben Davis, Chief Executive of PropertyHeads.com commented: “We can help agents effectively overcome some marketing restrictions imposed by GDPR, via our social network.  Many of the GDPR restrictions that apply to email and telephone, simply don’t apply to content posted on a social network.

“There’s a lot more freedom over what agents can put on their PropertyHeads.com timeline than what they can put in an email. So just because Mrs Jones on Church Street has never expressed an interest in buy-to-let before, it doesn’t mean an agent can’t share their buy-to-let opportunities with her over a social network. Or, if the Smith family post pictures of their loft conversion, there’s nothing to stop the agent that sold them the house responding with ‘Love what you’ve done to the house, looks like you’ve added a lot of value, do give us a shout if you would like an up-to-date free valuation.

“Other features that differentiate from PropertyHeads.com from established portals include a facility for vendors to review their own property, which will then form part of a more engaging property listing. The review will only ‘go live’ once approved by the agent.

“PropertyHeads.com is the only social network dedicated to property matters.  We empower estate agents to win new instructions and sell more homes, by enabling them to maintain control of their brand by networking with their clients directly, posting content and managing buyer and vendor enquiries. As we are The Property Social Network, we value agents’ content, so unlike other social networks we can guarantee all of their contacts have the opportunity to engage with their posts.”

PropertyHeads.com has 4,000 agents on the portal and is growing fast.  The portal is free for agents and will always be free for unlimited listings from traditional, online and hybrid agencies.  However, PropertyHeads.com will not permit For Sale By Owner private listings, partly for quality control reasons.

For more information, please visit www.propertyheads.com.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Changes to mortgage affordability to support sales as house price growth cools

House price growth has slowed to 1.6 per cent annually, down from 1.9 per cent at the end of 2024, as buyer interest cools and the number of homes for sale continues to expand Buyer demand is one per cent higher than a year ago, while the number of homes for sale is 12 per…
Read More
Love or Hate Rightmove
Breaking News

Rents rise to new record despite boost in supply

The average advertised rent of homes outside of London has risen to a new record this quarter of £1,349 per calendar month (pcm), however it is the smallest increase in rents at this time of year since 2020: London rents also rise by 0.1% (+£3) to a 14th consecutive new record of £2,698 pcm this quarter…
Read More
Breaking News

Size Matters in Planning

The House Builders Association (HBA), the housebuilding division of the National Federation of Builders (NFB) has reignited its campaign for the planning system to adopt five clear site size definitions, replacing the current, arbitrary ones of ‘Minor’ (one to ten homes) and ‘Major’ (ten and above). Richard Beresford, Chief Executive of the NFB, said: “In…
Read More
Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More