Agents; get chatting…

“Chatting” can be a key aspect of growing and developing yourself as an agent in today’s competitive market. In today’s 21st century the key to all business and non-business relationships is communication, if you can’t communicate then unfortunately you may struggle. Today’s market is so competitive with agents all being categorised into the same group as they have the same prices, the same advertising methods and the same job. The only thing that can make you different is you. You must build strong, profession yet friendly and ever lasting relationships with your customers’ so that they stay loyal to you. You must also offer them the very best customer service you can, as if you don’t they may venture somewhere else.

Building relationships can start anywhere, whether it is online or in the everyday world, here are a few examples of the many ways agents can start communicating whilst building up your knowledge of the industry.

Organising/Attending Events

Organising or attending events such as awards, exhibitions, industry debates and industry conferences gives you a better chance of communicating with potential clients, as well as gaining new industry knowledge and innovative ideas. Although organising an event is time consuming and can be expensive, if you do it right and attract the right market, then it is guaranteed to be a success. An event in our eyes doesn’t mean gaining lots of new customers’, but it does mean gaining new and invaluable relationships. Events can be used to attract different types of customers’; you can use events to attract tenants, landlords and buyers, or even to look at new contractors or partners for your business.  When attending an event, it’s important to advertise yourself but also have conversations about general and industry topics, as you don’t want to be seen as a “typical sales man/woman”.

 

Social Media

Social media, if used correctly, is the world’s best marketing tool, it’s free and you can reach millions of potential clients. It’s important from day one to decide what your marketing style will be on your website, leaflets and Social Media; this will determine what kind of content you will post on Social Media. Whether it’s funny and witty posts or professional and informative posts, you will start to build a community and speak to potential customers’. Once your Social Media is responsibly established you can use it as a USP when communicating with potential customers’, make sure that the usernames are on your business cards and website so that they are able to find you. The best posts and way of communicating to customers’ on Social Media is posting activities and comments that will get them involved and make them voice an opinion. A great way of doing this is starting debates or commenting on debateable topics that are “hot” in the current market (a great platform to do this on is LinkedIn). This also makes your Social Media and Website busier, improving your SEO. When it comes to chatting on social media, we recommend Facebook, Twitter and LinkedIn as the three main platforms you should utilise.

Forums

It is important to engage and watch a range of relevant forums, as the internet is such a key way of communicating in the 21st century, a lot of people write comments on forum sites and if you are there watching then you will be able to promote and market yourself to potential customers’. There are millions of forums out there for every sector of every market but you must make sure that you engage in relevant and constantly updated forum sites or you will get left behind.

Going back to Social Media, these platforms are often used to ask questions about current companies, as people rely on recommendations. If you are connected online with the vast majority of your market then you have a good change of spotting these questions and being able to respond accordingly.

One thing to remember is that you will most likely never win every customer out there; there will be some customers that you won’t want to deal with and some that you might want to but never will due to their outstanding relationships. You must focus on what you can achieve.

VTUK LOGO HIRES CMYK

If you’re struggling to establish your unique selling point we can help, at VTUK we help agents with business continuity, growth, retaining relationships and increasing profit. We are able to do this with our four products, Gemini – Lettings and Management, Aquarius – Sales, Scorpio – Client Portal and Taurus – Automation. Being in the industry over 25 years, we know the industry and we know what customers’ want.  For more information about our solutions please click here http://vtuk.com/prodcuts or call 0800 328 0460 to speak to a member of the team.

To find out more about VTUK follow us on Twitter,  Facebook & LinkedIn.

Alex Evans

You May Also Enjoy

Estate Agents should not all look the same
Estate Agent Talk

How to Become an Estate Agent with No Experience

Breaking into the property industry can seem intimidating – especially if you’ve never worked in it before. But the good news? You don’t need years of experience or fancy qualifications to start a career as an estate agent in the UK. In fact, many successful estate agents started with no background in property at all.…
Read More
buying at auction uk
Estate Agent Talk

9 Advantages of Selling Your House by Auction

Selling your house by auction might seem like a daunting prospect, but it comes with numerous advantages that can make it a highly attractive option. While the traditional method of selling through an estate agent has its place, auctions are increasingly becoming a popular choice for homeowners looking for a swift and reliable sale. Here…
Read More
Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More