Agents, stand out by taking the strategic approach to sharing content on social media

December 17, 2014

To be successful with social media marketing, you should aim to create a good balance between promoting your own estate or letting agency business, and engaging with others. It’s all too easy to get carried away and side-tracked, and without structure, this can lead to sharing too many self-promoting posts which can prevent engagement and conversations.

The 4-1-1 rule can complement your social media marketing strategy, and provide a strategic approach to sharing information and engaging with others on your social media channels.

How does the 4-1-1 rule work?

Firstly, you should identify the main influencers in the industry that are relevant to your target audience(s). Then, follow the 4-1-1 rule with six pieces of content as follows:

• Four: Share four pieces of content from your influencer list (relevant to your target audience). For example if you’re a lettings agency, you may decide to share one piece of content relevant to landlords, one piece of content relevant to tenants, and two pieces of content related to industry news. You can then change how many pieces of content you share for your different target audiences with the next four pieces of content you share.
• One: Share one piece of your own content (informational/educational), for example a blog post.
• One: Share one piece of content that’s sales related, promotional, press releases, or anything that relates to your company.

Following this rule can help keep you on track, and prevent you from loosing sight of what you’ve shared and posted. It’s also a good method for creating a balance between self-promoting posts and other posts, so you can show value to your followers, stand out from the crowd, and build your company/brand awareness.

Alex Evans

You May Also Enjoy

Breaking News

Beach hut values fall for second consecutive year

The latest research from Yopa has found that beach hut prices have fallen for the second consecutive year across the UK’s most sought-after coastal locations, as the extraordinary growth seen in the years immediately following the pandemic continues to unwind. Yopa analysed the average asking price of beach huts across eight of the UK’s most…
Read More →
Breaking News

Burnham’s property and land tax: what would it mean for property owners?

With reports suggesting that property and land taxes could be on the cards under Burnham,  Simon Gerrard, Chairman of Martyn Gerrard Estate Agents, comments on what these proposals could mean for homeowners, particularly those in London who are likely to bear the brunt of any changes, given the capital’s significantly higher property values.   On uncertainty:…
Read More →
Property for sale
Breaking News

Homebuyers can save up to 47% by looking next door to the UK’s priciest postcodes

New research reveals how much less buyers could pay in postcodes neighbouring the UK’s most expensive locations Homes in these neighbouring areas are 28% cheaper on average, with the biggest gap reaching 47% in the North East Significant savings also seen in London, Scotland, Wales and Northern Ireland   Homebuyers could save up to 47%…
Read More →
Finance

Your First-Time Buyer Mortgage Journey

Introduction Buying your first home is one of the biggest financial decisions you’ll ever make, and the mortgage process can feel like a maze of unfamiliar terms, forms and waiting. The good news is that mortgages for first-time buyers follow broadly the same path, and once you understand the stages involved, the process becomes far…
Read More →
Breaking News

London property values set to fall

The latest market analysis from House Buyer Bureau has found that London is now the only region of Britain where house prices continue to trend downwards, with the average home in the capital forecast to lose almost another £5,000 in value before the end of the year should current market conditions persist. House Buyer Bureau…
Read More →
Breaking News

London property values set to fall

The latest market analysis from House Buyer Bureau has found that London is now the only region of Britain where house prices continue to trend downwards, with the average home in the capital forecast to lose almost another £5,000 in value before the end of the year should current market conditions persist. House Buyer Bureau analysed…
Read More →