Agents, stand out by taking the strategic approach to sharing content on social media

December 17, 2014

To be successful with social media marketing, you should aim to create a good balance between promoting your own estate or letting agency business, and engaging with others. It’s all too easy to get carried away and side-tracked, and without structure, this can lead to sharing too many self-promoting posts which can prevent engagement and conversations.

The 4-1-1 rule can complement your social media marketing strategy, and provide a strategic approach to sharing information and engaging with others on your social media channels.

How does the 4-1-1 rule work?

Firstly, you should identify the main influencers in the industry that are relevant to your target audience(s). Then, follow the 4-1-1 rule with six pieces of content as follows:

• Four: Share four pieces of content from your influencer list (relevant to your target audience). For example if you’re a lettings agency, you may decide to share one piece of content relevant to landlords, one piece of content relevant to tenants, and two pieces of content related to industry news. You can then change how many pieces of content you share for your different target audiences with the next four pieces of content you share.
• One: Share one piece of your own content (informational/educational), for example a blog post.
• One: Share one piece of content that’s sales related, promotional, press releases, or anything that relates to your company.

Following this rule can help keep you on track, and prevent you from loosing sight of what you’ve shared and posted. It’s also a good method for creating a balance between self-promoting posts and other posts, so you can show value to your followers, stand out from the crowd, and build your company/brand awareness.

Alex Evans

You May Also Enjoy

Breaking News

Housing market gets off to its strongest start in three years, with new sales agreed up 12 per cent on 2024

The 2025 sales market has got off to a stronger start than in 2024 or 2023 with buyer demand up 13 per cent and 10 per cent more homes for sale Rising sales are supporting UK house price inflation which is +2.0 per cent in the year to December 2024, compared to -0.9 per cent…
Read More →
for sale sign london
Breaking News

Westminster council must outline how their proposals on property boards will not hinder market

Westminster City Council must explain how their proposals to renew the existing Regulation 7 Direction and expand it to the whole borough will not hinder the sales and lettings markets, Propertymark argues. At present, some areas of Westminster are subject to a Regulation 7 Direction, which means consent from the Council is needed to display…
Read More →
Breaking News

National Federation of Builders View on Chancellor’s Speech

At the Autumn Budget 2024, Chancellor Reeves scaled back her interference in the planning process. However, in her speech today, she returned to the position that a well-functioning planning system is crucial to not only enabling growth but, more importantly, sustaining it. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), commented: “The…
Read More →
Letting Agent Talk

Landlords and Tenants: A Balanced Relationship in the Private Rental Sector (PRS)

New findings from Leaders Romans Group’s (LRG) latest survey reveal a balanced picture of landlord-tenant relations in the UK. Contrary to negative stereotypes often portrayed, the data shows that tenants view their landlords positively while highlighting areas for improvement in communication and responsiveness. The survey found that 55% of tenants believe their landlord provides quality…
Read More →
Estate Agent Talk

Government Correct to Head Off Climate and Nature Bill

The ‘Climate and Nature Private Members’ Bill’, brought forward by Dr. Roz Savage MP, seeks to set new legally binding targets for climate and nature, as well as give the Secretary of State a duty to implement a strategy to achieve these targets. The National Federation of Builders (NFB) has worked closely with Government’s old…
Read More →
Breaking News

Property expert issues warning ahead of stamp duty changes – this is how YOU could avoid paying more

New stamp duty rules are set to come in from April which could catch out many homebuyers and leave them paying thousands more than planned. Currently, first-time buyers do not pay any stamp duty on homes costing up to £425,000, while the threshold for other buyers is £250,000. But from 1 April 2025, the threshold…
Read More →