Agents, stand out by taking the strategic approach to sharing content on social media

December 17, 2014

To be successful with social media marketing, you should aim to create a good balance between promoting your own estate or letting agency business, and engaging with others. It’s all too easy to get carried away and side-tracked, and without structure, this can lead to sharing too many self-promoting posts which can prevent engagement and conversations.

The 4-1-1 rule can complement your social media marketing strategy, and provide a strategic approach to sharing information and engaging with others on your social media channels.

How does the 4-1-1 rule work?

Firstly, you should identify the main influencers in the industry that are relevant to your target audience(s). Then, follow the 4-1-1 rule with six pieces of content as follows:

• Four: Share four pieces of content from your influencer list (relevant to your target audience). For example if you’re a lettings agency, you may decide to share one piece of content relevant to landlords, one piece of content relevant to tenants, and two pieces of content related to industry news. You can then change how many pieces of content you share for your different target audiences with the next four pieces of content you share.
• One: Share one piece of your own content (informational/educational), for example a blog post.
• One: Share one piece of content that’s sales related, promotional, press releases, or anything that relates to your company.

Following this rule can help keep you on track, and prevent you from loosing sight of what you’ve shared and posted. It’s also a good method for creating a balance between self-promoting posts and other posts, so you can show value to your followers, stand out from the crowd, and build your company/brand awareness.

Alex Evans

You May Also Enjoy

Breaking News

Property expert warns homeowners to lock in amid mortgage rates uncertainty

With mortgage rates fluctuating and threatening to rise, homeowners hoping for cheaper borrowing in 2027 are being warned against delaying their mortgage plans if they’re anticipating lower rates According to Moneyfacts, the average five-year fixed mortgage rate has now reached 6% in October, the highest level in around three years, while the average two-year fixed…
Read More →
mycelium growth
Breaking News

Damp and mould online searches rise by 34%

The latest research from Inventory Base shows that search interest in damp and mould has increased by 34.2% in the latest two-month comparison, while searches for damp have risen by 29.1% and mould by 16.8%. The analysis of Google search interest trends* found that searches for “damp and mould” rose from an average search interest…
Read More →
Rightmove logo
Breaking News

Nearly two-thirds of movers want homes that generate their own energy

Neary two-thirds of movers (63%) want their home to generate most or all of its own energy More than half, 53%, say recent energy-price rises have increased their interest in solar panels and home battery storage Just 8% would prefer to remain fully reliant on the grid Since 2022, mentions of heat pumps in newly…
Read More →
Breaking News

Renters’ Rights Act: A review of the first six months

Ahead of the Renters’ Rights Act (RRA) coming into force on May 1st, there were many concerns across the industry. Landlords were probably most worried about the removal of section 21 and fixed-term tenancies, fearing it would be harder and take longer to remove troublesome tenants and regain possession of their properties. Widespread predictions were…
Read More →
Breaking News

Private rent and house prices, UK: October 2026

Average UK monthly private rent increased by 3.8%, to £1,406, in the 12 months to September 2026 (provisional estimate); this annual growth rate is unchanged from the 12 months to August 2026. Average rents increased to £1,466 (4.0%) in England, £848 (4.1%) in Wales, and £1,011 (0.7%) in Scotland, in the 12 months to September…
Read More →
Breaking News

First-time buyer affordability improves across the South West

The latest research by Lyons Bowe has found that first-time buyer affordability, measured against the national average price paid by first-time buyers, has improved across the South West over the past decade, despite rising property prices. More than half (53.8%) of the region’s local authority areas now have average first-time buyer property prices below the England…
Read More →