Agents, stand out by taking the strategic approach to sharing content on social media

December 17, 2014

To be successful with social media marketing, you should aim to create a good balance between promoting your own estate or letting agency business, and engaging with others. It’s all too easy to get carried away and side-tracked, and without structure, this can lead to sharing too many self-promoting posts which can prevent engagement and conversations.

The 4-1-1 rule can complement your social media marketing strategy, and provide a strategic approach to sharing information and engaging with others on your social media channels.

How does the 4-1-1 rule work?

Firstly, you should identify the main influencers in the industry that are relevant to your target audience(s). Then, follow the 4-1-1 rule with six pieces of content as follows:

• Four: Share four pieces of content from your influencer list (relevant to your target audience). For example if you’re a lettings agency, you may decide to share one piece of content relevant to landlords, one piece of content relevant to tenants, and two pieces of content related to industry news. You can then change how many pieces of content you share for your different target audiences with the next four pieces of content you share.
• One: Share one piece of your own content (informational/educational), for example a blog post.
• One: Share one piece of content that’s sales related, promotional, press releases, or anything that relates to your company.

Following this rule can help keep you on track, and prevent you from loosing sight of what you’ve shared and posted. It’s also a good method for creating a balance between self-promoting posts and other posts, so you can show value to your followers, stand out from the crowd, and build your company/brand awareness.

Alex Evans

You May Also Enjoy

Estate Agent Talk

Four to five houses is the sweet spot for first-time buyers

House hunting before the stress kicks in Just 20% of us feel excited on a first property viewing, rising to 47% by viewings 4 to 5 There’s a U shape trajectory of excitement when it comes to the viewing process However, there is a gradual rise in stress levels the more properties viewed Overall just…
Read More →
Estate Agents should not all look the same
Letting Agent Talk

Opinion: Why Letting Agents Are The Cape-Wearing Heroes Landlords Need 

By Sally Lawson | Agent Rainmaker Let’s be honest – no landlords signed up to become compliance officers, legal experts, or legislative gurus. They signed up to invest in property. And yet, the weight of the regulatory obligation that’s landed on their shoulders has never been heavier.  And that’s even before the Renters’ Rights Act…
Read More →
Letting Agent Talk

Void periods ease following RRA implementation, but remain higher than a year ago

The latest analysis by property management specialist, Rushbrook & Rathbone, has found that average rental void periods across England have eased since the implementation of the Renters’ Rights Act (RRA) in May, suggesting that landlords are beginning to adapt to the new legislative landscape. The firm believes many are using this period of change as…
Read More →
Estate Agent Talk

76% of Poor Conveyancing Experiences Feature Communication Issues

Konnect You analysis finds that communication issues feature in more than three in four poor conveyancing experiences, with missing updates, slow responses and repeated chasing emerging as common frustrations. Communication problems, including limited updates, delayed responses and repeated chasing, featured in 76% of poor home-mover conveyancing experiences analysed by Konnect You. The findings suggest communication is a major factor in how home movers experience delays.…
Read More →
Breaking News

1 in 8 new-build homes unsold after six months

Developers hold their nerve as one in eight new-build homes remain unsold after six months   Jonathan Samuels, CEO of specialist lender, Octane Capital, believes that developers are increasingly prioritising profitability over speed of sale, with new-build homes spending longer on the market as developers resist unnecessary price reductions and instead look to protect scheme…
Read More →
Breaking News

Rental price and average salary tracker – July 2026

Year-on-year Rental Price Growth Moderates, Yet High Demand and Limited Supply Continue to Push Rents Higher London recorded the strongest monthly rental growth, with average rents rising from £2,385 to £2,484 (+4.2% month-on-month). As a result, the representative annual salary needed to secure the average-priced rental home increased from £70,050 to £74,520 (+6.4% year-on-year). The…
Read More →