Agents, stand out by taking the strategic approach to sharing content on social media

December 17, 2014

To be successful with social media marketing, you should aim to create a good balance between promoting your own estate or letting agency business, and engaging with others. It’s all too easy to get carried away and side-tracked, and without structure, this can lead to sharing too many self-promoting posts which can prevent engagement and conversations.

The 4-1-1 rule can complement your social media marketing strategy, and provide a strategic approach to sharing information and engaging with others on your social media channels.

How does the 4-1-1 rule work?

Firstly, you should identify the main influencers in the industry that are relevant to your target audience(s). Then, follow the 4-1-1 rule with six pieces of content as follows:

• Four: Share four pieces of content from your influencer list (relevant to your target audience). For example if you’re a lettings agency, you may decide to share one piece of content relevant to landlords, one piece of content relevant to tenants, and two pieces of content related to industry news. You can then change how many pieces of content you share for your different target audiences with the next four pieces of content you share.
• One: Share one piece of your own content (informational/educational), for example a blog post.
• One: Share one piece of content that’s sales related, promotional, press releases, or anything that relates to your company.

Following this rule can help keep you on track, and prevent you from loosing sight of what you’ve shared and posted. It’s also a good method for creating a balance between self-promoting posts and other posts, so you can show value to your followers, stand out from the crowd, and build your company/brand awareness.

Alex Evans

You May Also Enjoy

Breaking News

The UK towns boasting +80% house price growth amid nationwide drop

For the first time since 2023, UK house prices have dropped. However, many areas are bucking the recent news, with strong growth overall in the last 5 and 10 years. The cash house buyers and property experts at Sell House Fast have compiled ‘The Property Prosperity Index’, revealing the best places to buy and sell property…
Read More →
Estate Agent Talk

London remains destination of choice for international property wealth

The latest research from London lettings and estate agent, Benham and Reeves, has revealed that London accounts for 43% of all property titles owned by overseas companies across England and Wales, highlighting the capital’s enduring appeal as an international property investment destination. Benham and Reeves analysed the latest Land Registry Overseas Companies Ownership Data to…
Read More →
to let sign 2025
Breaking News

First drop in rental supply in three years pushes rents higher

Rental growth set to accelerate to 4–5 per cent by the end of 2026 as higher mortgage rates keep would-be buyers renting for longer, reducing rental supply UK rents are 2.6 per cent higher in the 12 months to July 2026, up from 1.6 per cent in February and are on track to reach 4-5…
Read More →
Breaking News

Breaking Property News 13/9/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Sourced Living Chooses Genifea AI to support its branch network and its clients Sourced Living, the lettings and estate agency network of Sourced Property Group, has chosen Genifea to handle customer enquiries across its branches — in what is also the London-based platform’s first…
Read More →
Rightmove logo
Breaking News

Back-to-school buyer bounce outpaces typical September uplift

New real-time analysis from the UK’s largest property platform Rightmove reveals that buyer demand received a stronger than usual back-to-school boost during the first week of September Buyer demand increased by 5% during the opening week of the month, significantly higher than the average increase of 0.4% seen over the same period during the last…
Read More →
Letting Agent Talk

8,500 tenanted homes currently on the market

8,500 tenanted homes currently up for sale as TLP highlights importance of clean client money handovers   More than an estimated 8,500 homes are currently being marketed for sale with tenants in situ across England, according to the latest analysis by The Letting Partnership, presenting landlords with the opportunity to acquire an investment generating rental…
Read More →