Agents, stand out by taking the strategic approach to sharing content on social media

December 17, 2014

To be successful with social media marketing, you should aim to create a good balance between promoting your own estate or letting agency business, and engaging with others. It’s all too easy to get carried away and side-tracked, and without structure, this can lead to sharing too many self-promoting posts which can prevent engagement and conversations.

The 4-1-1 rule can complement your social media marketing strategy, and provide a strategic approach to sharing information and engaging with others on your social media channels.

How does the 4-1-1 rule work?

Firstly, you should identify the main influencers in the industry that are relevant to your target audience(s). Then, follow the 4-1-1 rule with six pieces of content as follows:

• Four: Share four pieces of content from your influencer list (relevant to your target audience). For example if you’re a lettings agency, you may decide to share one piece of content relevant to landlords, one piece of content relevant to tenants, and two pieces of content related to industry news. You can then change how many pieces of content you share for your different target audiences with the next four pieces of content you share.
• One: Share one piece of your own content (informational/educational), for example a blog post.
• One: Share one piece of content that’s sales related, promotional, press releases, or anything that relates to your company.

Following this rule can help keep you on track, and prevent you from loosing sight of what you’ve shared and posted. It’s also a good method for creating a balance between self-promoting posts and other posts, so you can show value to your followers, stand out from the crowd, and build your company/brand awareness.

Alex Evans

You May Also Enjoy

Rightmove logo
Breaking News

February is the best time to get your home sold

February is the best month to sell a home, based on the likelihood that a seller will be able to successfully find a buyer, new research from Rightmove reveals In a tightly contested piece of analysis based on millions of homes sold over ten years, February came out on top as the best month to…
Read More →
Breaking News

Over 1.2m homes sold across the UK

The latest analysis of Government transaction data by GetAgent.co.uk has revealed that, despite widespread perceptions that 2025 was a difficult year for the property market, more than 1.2m homes sold across the UK, marking a 9.3% increase on the previous year. GetAgent analysed Government data on UK property transactions to estimate how many homes sold…
Read More →
Breaking News

Planning reform alone will not fix the UK’s housing crisis

Propertymark has published a new position paper, Meeting UK house demand, moving beyond the planning system, warning that focusing solely on reforming the planning system will not deliver the number of homes the UK urgently needs. While planning reform is frequently cited as the primary solution to the housing shortage, Propertymark’s analysis shows that changes…
Read More →
Breaking News

One in three mortgage hunting FTBs has at least 25% deposit

While higher loan-to-value (LTV) mortgages dominate first-time buyer demand a significant minority are seeking higher deposit deals, fresh data from Moneyfactscompare.co.uk can reveal. Of those looking for fixed term deals on moneyfactscompare.co.uk: Almost one in three (30%) first-time buyers are opting for 90% LTV mortgages, and a further 12% are looking at 95% LTV options. This…
Read More →
Breaking News

Breaking Property News 3/2/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Premium estate agency unveils ambitious plans to accelerate international expansion Fine & Country, the premium estate agency brand renowned for its distinctive marketing and high-end property expertise, has announced plans to significantly expand its international footprint as part of its long-term growth strategy. Over the past…
Read More →
how to present your property for sale
Breaking News

Nationwide House Price Index for January 2026 – Industry Reaction

Nationwide House Price Index for January 2026. The latest index shows that: House prices increased by 0.3% between December 2025 and January 2026. This reversed the -0.4% monthly decline seen between November and December of last year. Annual growth sat at 1% in January 2026, with this annual rate of growth increasing from 0.6% in…
Read More →