Algorithmic, a more Facebook-style feed to Twitter is coming?

Many attentions have been grabbed in the world of Social Media following the news being leaked out about Twitter looking at turning their much loved social media platform in to a more Facebook style model… Many have not been too impressed.

I would say, Twitter stands out for me when it comes to marketing a business brand and constructively building an active and target audience. Following a poll I placed out recently, a lot within the UK property industry would seem to agree:

So what exactly are Twitter thinking about doing then? It mostly points towards how Tweets are presented to you, though of course Twitter have been kind of introducing this over the last year already with their ‘While You Were Away‘ feature. There will supposedly be an algorithm that will organise how tweets are presented to you in popularity order over what we have been used to (with a few sponsored posts sandwiched in-between) in a lastest tweet first fashion.

Now we are being told there will be an opt in and opt out option for this so we are in no need to panic, though what this could also mean is that if proved successful, then Twitter will enforce it on all members. We hope that it does not mean, which would be an incredibly silly move by Twitter, that sponsored / paid for posts and accounts are shown to us first over the organic content – let’s face it, we follow who we want to for a reason and 99% of the time we will reject advertising of external messages / accounts – Rather like Google’s mess up of Youtube and all the enforced ads before and during videos we wish to watch and enjoy.

It obviously has caused the guys from Twitter to take note, ie Jack Dorsey:

jack dorsey twitter

I have spoken to one of two other social media geeks and they say it could turn out to be good for many Twitter users, especially those using the platform for increasing their brand / name exposure. Twitter will reward those who share regular content which gets the best engagement meaning those who put more effort in to Twitter will end up with the best results… Though of course this could also mean that many small businesses could see their exposure dropping and the giants of each industry sector see their engagement rocketing – ie independent estate agents being pushed out and the corporates, who’d have money to invest in advertising on social media, succeeding? I personally love the banter, comments and feedback I see on Twitter from great independent estate agents across the UK, I would not want that to drop away from what I see on Twitter and replaced with standard marketing content.

It would appear from Jack’s comments on his Twitter feed that they will acknowledge the feedback from their users, but is this a drive to increase revenue which will ultimately please the board of directors and share holders? Facebook has for many, ruined timelines by adding so many adverts, but should we just accept this as their platforms are in-fact offered to us for free and we should accept that they need to make some revenue to enable them to exist?

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

Demand for project properties soars versus general market

New research from The Property DriveBuy reveals that demand for fixer-upper properties is easily eclipsing overall market demand as homebuyers demonstrate a strong appetite for renovation projects amidst ongoing affordability restrictions due to stubbornly higher mortgage rates and slow but steady house price growth. Across England, there are currently an estimated 601,525 homes listed for…
Read More
Estate Agent Talk

5,600 sellers slash asking price within first 30 days

5,600 home sellers slash asking price within first 30 days of hitting the market, as market stagnates ahead of Autumn Budget The latest research from nationwide cash buying company and quick sale specialists, Springbok Properties, has revealed that as many as 5,559 home sellers have slashed their asking prices within 30 days of entering the…
Read More
Estate Agent Talk

How to Protect Your Property Investment Before You Buy or Sell

Buying or selling property can be one of the biggest financial moves you’ll ever make, which is why protecting that investment should come before anything else. Taking the time to do the right checks and work with the right experts saves you from expensive surprises in the future. Preparation gives you power when it comes…
Read More
Rightmove logo
Breaking News

Market remains resilient, but not strong enough to drive usual Autumn bounce

The average price of property coming to the market for sale rises by 0.3% (+£1,165) this month to £371,422. This is below the ten-year average October bounce of +1.1%, as the decade-high level of property for sale limits seller pricing power The month of September saw a softening of activity year-on-year compared with a strong…
Read More
Breaking News

House prices post second consecutive quarter of growth this year

The latest Property Market Index Review by London lettings and estate agent, Benham and Reeves, has revealed that the property market has continued to demonstrate resilience in 2025, with house prices increasing for a second consecutive quarter in Q2, following four consecutive quarterly increases seen in 2024. The Benham and Reeves Property Market Index Review*…
Read More
Commercial Agent Talk

Reliable Commercial Roofers in Middlesbrough for Quality Roofing Solutions

Any commercial building can only be very safe and last long when it has a very strong roof. With time, the roofing system may be weakened by nature due to weather, similarity in age and structural wear, thereby resulting in expensive repair if not corrected early. This is the reason why you need to employ…
Read More