All Estate/Letting Agents are sharks and liars.

The typical stereotype of an estate/letting agent

…… and they can restrain our ability to network, grow and work well.

Stereotypes, however, are not inherently bad—rather, they give someone a reference point to inform them during a new situation. Holding too tightly to a stereotype is the problem. Much of the public continue to view us in traditional ways, and even tar letting agents with the same brush.

Dismissing the existence of estate agency stereotypes will not get them to disappear. As a result, a critical part of networking as agents involves quickly dispelling those stereotypes as you interact with people or other groups and market yourself.

How? Stop talking yourself, stop talking about what you have sold or let this week, how cheap your fee’s are or what professional bodies you belong to .. talk about something that interests your potential clients (be they landlords or home sellers) … the local property market .. like these people do ….




Christopher Watkin

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 [email protected]

You May Also Enjoy