Archant launch ‘International Prime Properties’:

March 23, 2016

One of the UK’s leading names in media,Archant, made famous for their regional newspapers and magazine, are set to launch a new title in property magazines this April. International Prime Properties will be a quarterly global luxury property magazine showcasing the best homes from around the world. The idea was said to have originated from Karen Tait, the editor of French Property News, and Sue Crwys-Williams, a group sales manager at Archant Specialist, both who will become the editor and group sales manager, respectively.

The magazine is aimed at affluent UK based readers who are looking for second home and investments abroad and will circulate 40,000 copies initially to locations such as hotels, airport lounges and larger retail stores.

Archant

Some will say that another luxury property magazine is just not needed and print is slowly dying, but I would say that this is very dependant on who is running the business and how they use current marketing trends in order to build their name / brand – Obviously Archant does not need any introduction and most probably have a very detailed list of advertisers and readers whom they can target immediately. Names such as Leggett Immo and Britline, the French bank are names that are already said to be advertising in the magazine.
 

Jeff Henry, CEO of Archant, is reported to have said: “We believe there is a gap in the current magazine media market which International Prime Properties will fill, giving readers access to a wealth of information on the international property industry.

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

FMB calls on Reeves to scrap housing tax threat

The Chancellor needs to scrap the Government’s proposed landfill tax quarry exemption which will add up to £28,000 to the cost of homes on small sites in next week’s Autumn Budget, says the Federation of Master Builders (FMB). Brian Berry, Chief Executive of the FMB, said: “At a time when the Government is failing to…
Read More →
Breaking News

Full Steam Ahead! UK Construction to return to growth in 2026

Construction intelligence specialists predict renewed activity following false-start over the summer. Revised figures will see UK construction sector grow 21% over the next two years Private housebuilding remains on course to grow significantly, with activity still predicted to rise by almost a fifth in 2027 Commercial office starts set to continue their ascent, and increasing…
Read More →
Breaking News

Winter is Coming: Douglas & Gordon Warns Landlords and Tenants to Take Action Before Disputes Occur

Mould, damp, burst pipes and boilers on the blink? With temperatures set to plummet in London this week, real-estate agent Douglas & Gordon is advising landlords and tenants to take action before issues occur. With 45% of landlords experiencing arrears or disputes, often linked to property condition or delayed maintenance* the agent’s expert lettings team…
Read More →
Breaking News

Home sellers slashing asking prices amid Budget speculation

The latest research from Property DriveBuy reveals that homesellers are slashing asking prices across the country in an attempt to attract buyers in a stagnant pre-Budget housing market. The latest asking price data* shows that the average asking price in Britain (£364,833) fell by -1.8% between October and November 2025, contributing to an overall annual…
Read More →
Breaking News

Mansion tax would hit London hardest

Mansion tax would hit London hardest, as capital accounts for 66% of all homes sold above £2m so far this year The latest data insight from Enness Global has revealed that, should the Chancellor introduce a 1% annual mansion tax on properties valued over £2 million, the measure would overwhelmingly target London homeowners, with two-thirds…
Read More →
Breaking News

Share of first-time buyers opting for low-deposit deals rose 8.6% in October

Barclays mortgage data shows deposits under £20,000 made up 22.1 per cent of first-time buyer completions in October 60 per cent of renters say they would require financial incentives or homebuying support schemes to get onto the property ladder Confidence in the housing market dipped three percentage points to 24 per cent month-on-month, although sentiment…
Read More →