Aston Mead hits back at ‘planning pessimists’

Leading land agent Aston Mead has hit back at those who have doubted the ability of the UK to build a million new homes by 2020.

The pledge is at the heart of the government’s landmark Housing & Planning Bill, which received Royal Assent earlier this month. However, a recent survey of owners and directors of 389 housebuilders across England indicated that just over half (51%) thought the target would not be met.

Aston Mead Land & Planning Director Adam Hesse said: “The danger is that the planning pessimists out there will create a self-fulfilling prophecy. A million homes by 2020 is perfectly possible – as the Home Builders Federation have stated quite clearly. But it will need conviction and commitment, as well as further government policies in favour of development, and help to speed up the planning process.

“We’ve already seen huge increases in output, with build rates on large sites doubling since 2010. There were more than 180,000 new homes delivered in 2014/15, with this year’s figure expected to be higher still. And by 2019 the big companies will be building double what they did six years ago. Now we need to speed up the momentum even further, so that we ensure we reach the target of one million new homes by 2020.”

Despite his optimism, Adam Hesse says that the industry needs to see more land coming through the planning system, and processes that support both large and smaller house builders.

He explained: “Several significant advances have happened already. Brownfield sites will now automatically be approved for building, with £10m worth of funding to help local authorities prepare them. There are also plans to relax the planning rules for smaller house builders, enabling them to gain automatic planning permission on suitable sites. And changes to the section 106 agreement will enable developers to provide affordable homes to buy, instead of affordable homes for rent.

“But it’s local councils – the largest landowners in the country – which will be key to the success of this project. They must get up-to-date housing plans in place, ensuring that they are robust and evidence-based. They should review their planning application process and the conditions attached to planning which represent such a major challenge for developers. Plus they need to streamline their planning processes and improve communication so that once approved, building can get underway quickly.

“For their part, house builders are already investing in their supply chains and have taken on tens of thousands of new workers to ensure there is the capacity and skills required. All we need now is the conviction and commitment to carry it off.”

Breaking news from Property Publicity – Eric Dixon eric@propertypublicity.co.uk

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Home and Living

Domestic Fridge Recycling in the UK: Compliant, Convenient and Eco Friendly with Recycling4you

Every year thousands of fridges in the UK reach the end of their useful life and must be replaced. These appliances cannot simply be left out with general waste or dumped at the nearest tip. They contain hazardous materials such as refrigerant gases and insulating foam which require careful handling in accordance with strict legislation.…
Read More
Estate Agent Talk

Buy-to-Let Explained: How It Works and Is It Worth It?

Buy-to-let is one of the most popular property investment strategies in the UK, attracting investors who want to generate regular rental income while benefiting from long-term property value growth. Whether you are a first-time landlord or someone considering adding property to an existing investment portfolio, understanding how buy-to-let works is essential. If you are exploring opportunities with Whitegates…
Read More
Letting Agent Talk

The Hidden Cost of Deposit Disputes for Letting Agents

Nobody gets into lettings because they love arguing over oven grease. Yet for a growing number of letting agents across London and beyond, deposit disputes at the end of a tenancy have become one of the most quietly destructive parts of the job — eating into time, draining morale, and slowly eroding the trust that…
Read More
Breaking News

Britain’s strongest housing markets revealed

The latest research from Benham and Reeves reveals the best-performing housing markets across Great Britain when it comes to the average rate of house price growth seen over the course of 2025, with the northern regions and Scotland outperforming most of the rest of the country with annual price growth of up to 11%. Last…
Read More
Rightmove logo
Breaking News

Over £900 million economic opportunity lost to property fall throughs

Analysis from the UK’s largest property platform Rightmove reveals there is an economic opportunity of over £900 million in England if the number of property transactions falling through can be reduced The calculations show that nearly £392m in potential estate agency revenue and £515m in potential government stamp duty receipts were lost last year to…
Read More
Breaking News

Landlords chasing rental arrears of £470m

The latest research from Propoly – the platform that automates compliance, reduces risk and protects landlords – has revealed that landlords in England deal with more than £470 million worth of rent arrears in a year, with the largest number of tenants in arrears found in London and the North East. Propoly has analysed the…
Read More