Posts by Alex Evans
When opportunity knocks does your agency answer?
A couple of incidents happened to me recently which brought into sharp focus how some people miss opportunities while others seize them. The first episode was very close to home. In fact it was in my home and it involved my three and a half year-old daughter, Charlotte. A couple of weeks ago or so…
Read MoreChoosing an Estate Agent with Circus Experience!
In this fast paced, instant access, target driven world we live in, so much emphasis is often placed on salesmanship. It doesn’t matter whether you are involved in potatoes, poodles or property, the principles behind selling and selling techniques are mostly the same across many business sectors. Arguably, estate agents have a more unusual process…
Read MoreThe Secret to Estate Agent SEO….
The secret to SEO is that there is no secret. It’s all common sense. Agencies and brands that rank well on search engines have engaging and interesting content, address the search intent of their target audience and invest time and money on optimising the site from a tech perspective. Here are 8 idiot proof points that…
Read MoreDo I need a for sale sign outside my property?
With the internet now the leading method of property marketing you may well be asking yourself, “do I need a for sale sign outside my property”? As estate agents in Bishop’s Stortford, this is of course a question we are regularly asked and so we thought it would be a good topic for our latest…
Read MoreHD and 4K photography and videography for Estate Agency.
Our blog this month is aimed at those with a general interest in HD and 4K photography and videography, but those that are not necessarily in the profession and simply looking for a bit of clarity on the subject. Clarity of course being the operative word, though no pun was intended! So firstly a little…
Read MoreODE To An Agents Website…
Should I sell or let my house? The question springs to mind, Online I’ll go to surf the net, An agent I will find. Amongst the many listings there, Which one do I pick? Some websites so damn ugly, Not even worth the click. Many sites lack detail, That I’d expect to see, Lots don’t…
Read MoreTop Tips in the event of a weather related Property claim.
Top Tips in the Event of a claim relating to weather from your Primecover Team and BIBA • Notify your insurance provider; at the earliest opportunity, call your insurance broker or insurer to tell them of the damage. If your Insurance Broker Office is closed you will be able to find the claims number for…
Read MoreEasy Home Staging For Quick Sell: Giving it a look that buyers can’t overlook.
“If first impression is last impression, home staging cannot be taken casually. It’s first and most probably a last way to show off its irresistible beauty with some creative ways of home dressing to make it sold out quickly at expected price.” Are you looking ahead to put your home on sale but unable to…
Read MoreEstate Agents – Advising on Communication Skills.
The formal communication that you have with your customers is a vital part of what you do. As an estate agent you may not think that much of your communication with clients is either form do or written but the parts that are firm an important part of your relationship. The amount of time that…
Read MoreIs your agency unique?
Every business has something that sets them apart from their competition; it’s the reason why people come to you over your competitors. It might be the level of service you provide, you might be more community focused, you might even be revolutionising the industry with entirely new ways of serving your clients. No matter what…
Read MoreWhy local advertising still matters in digital age.
Although digital has become omnipresent with more and more businesses focusing on online and social advertising, there is still a strong business case for local advertising channels. This is especially true for small-to-medium sized businesses based in a specific locality or region. In small communities, it’s easier to show your business and get people interested…
Read MoreThe Great Estate Agent Experiment and What’s in it for you.
Last week I sent out an email via an industry media company to thousands of estate agents across the UK. It was entitled Are you a Rat or a Hamster? An Open Letter to Independent Estate Agents. I also posted it on Estate Agent Networking and on my blog. My goal was simply to raise…
Read MoreWhat’s in a brand? Elements that make up a modern brand identity.
For years there have been reports of the death of the high street, with the internet widely considered the digital manifestation of the four horsemen of the apocalypse. But retailers and high street businesses who have learnt to adapt and evolve with changing trends have been able to maintain their footing and compete with their…
Read MoreLook at why I wouldn’t necessarily keep an unhappy customer to their contract.
Would you hold an unhappy customer to their sole agency contract? I often look through the internet at Google searches such as- The main problems facing estate agents Estate agent problems Biggest issues facing estate agents Estate agency issues And there are as many responses detailing customers problems with estate agents as there are search…
Read MoreThings to think about when renovating a property.
If you are thinking about renovating a property, there are many things to consider. If it is a property which you are looking to live in, you might focus more on the interior design and creating your dream home. If you are thinking about renting it out, you might want to make it look good…
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