How forward thinking Fury can help your agency in 2016.

Just like George Osborne’s Stamp Duty bombshell Tyson Fury’s victory against Wladimir Klitschko on Saturday caught the majority of observers and ‘experts’ totally by surprise.

Let’s put the Government’s ongoing crusade against landlords to one side and look at how Fury, the man mountain from Manchester, stunned the world of boxing and at the same time showed estate agencies how to pack more of a punch in 2016.

I’ll be honest I thought he had no chance. I put his pre fight bravado down to a mix of naivety, nerves and nuttiness.

I was so convinced that the self proclaimed ‘Gypsy King’ had absolutely no chance against the long standing champ from the Ukraine that I didn’t even bother watching it.

I listened to it on the radio and heard one of the biggest shocks in boxing history unfold.

A shock to everyone apart from Fury, his family and his coaches and manager.

Before, and indeed after the fight, Fury kept talking about his game plan and how he would ‘shake up the World’ (he nicked that line from Muhammad Ali by the way but I ain’t gonna be the one to point it out to him).

That word ‘plan’ came up several times. He had a detailed training plan, a plan to unsettle Klitschko in the build up and a fight plan which he executed to perfection. His father even said that this was a plan 27 years in the making since Tyson was born.

They mixed hard work with detailed planning and BOOM he’s now the Heavyweight Champion of the World. Fair play to him.

From agents I work with I see how much hard graft goes into running an agency. That’s evident every day.

But planning is an area where I think the majority of agents can improve.

Ask yourself these questions and answer honestly:

Do you have a month by month marketing and PR plan for 2016?

Do you have a budget for your marketing and PR efforts for 2016?

Have you mapped out your strategy for blogging and communicating regularly with your audience in 2016?

Are you planning ahead to look at any local or national events which could help raise your agency’s profile in the coming year?

Do you have strategy to show your agency’s support for the community where your prospective clients live?

If you have answered yes to just two of those questions well done. If you have answered yes to ALL of those questions you are either:

a) Being mentored by Tyson Fury.

b) One of my clients.

c) Just really organised, forward thinking and deservedly destined for a cracking 2016.

Planning might sound dull and boring but it can definitely help put your agency into the hard hitting heavyweight category next year.

Congratulations to Tyson and his team.

Thanks for reading and here’s to your next instruction.

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