Posts by Alex Evans
Why is social media important for your agency?
Every day I read the property news and every day it’s a different story. Sales are up, sales are down, London is in a bubble, no it’s not… for those of us who don’t work on the front lines of estate agency, it can be really hard to know exactly what’s going on. It’s for…
Read MoreHow not to pee off the media and get your agency blacklisted.
Getting your estate agency in the papers is great. Providing it’s for something positive. “All publicity is good publicity,” is the biggest load of bollocks I’ve ever heard. Just ask Gerald Ratner, Thomas Cook or Alton Towers. I’d rephrase it say, rather boringly to say: ‘Positive publicity is the ONLY publicity which is good.” Contrary…
Read MoreA playful approach to the issue of home ownership ‘Game of Homes’.
Ever played a game of monopoly and realise how frustrated you get with other game players? Okay, so it’s only a game, but what monopoly represents is the competitiveness and frustration buying a property can pose. With every game, there are pitfalls and in reality buying a property, whether it be a house or flat…
Read MoreYou know you’re an estate agent when…
Estate Agents receive a lot of stick and much of it unfairly (no, really). After all, they’re the people who risk life and limb to tread into the unknown; enduring fierce animals, strange smells and, in some cases, even stranger vendors. It’s not always an easy job, but each hurdle (or odour) serves as a…
Read MoreMANNERS COST NOTHING!
Ok so life is hectic, everyone is busy, everyone has deadlines to meet, appointments to attend, the list goes on, but why and when did it suddenly become the norm to have no time for good manners? I was brought up to ‘treat others how I would like to be treated’ to ‘answer politely when…
Read MoreWhy You Should Outsource Your Blog.
Great! You have a blog page on your website, but do you use it? Everyday I come across business websites whose blog page has no recent content, or the content consists of a paragraph – or even worse it is empty. Are you damaging your brand? No one said maintaining a blog was easy, especially…
Read More#WhyDoesEveryone #TalkLikeThisOnTwitter?
Hashtags. What are they? What do they do? And why do I keep seeing them pop up during TV shows? Hashtags all kicked off on Twitter but due to their popularity have been cropping up on most other forms of social media. Despite being so common place and their general recognition, we still see people…
Read MoreStricter lending criteria for BTL mortgages
High street lenders are getting tougher with landlords applying for mortgages to purchase a buy-to-let property, it has been announced in various publications that lenders are looking to introduce stricter criteria when it comes to checking applications, higher interest rates could also be applied to these mortgages. It has been mentioned that Landlords will face…
Read MoreWhat people look for when picking an estate agent.
Whether you are looking to buy or sell, the sheer sums involved in any property transaction are likely to demand that you receive the very best service and advice… And this is particularly true when entering the property market in upmarket areas where prices have hit £1m and up. And this is particularly true when entering…
Read More5 reasons you should regularly update your Estate Agency website
Whether you have a big corporate website or a small blog, regularly updating the content on these mediums has many benefits. The frequency you update your website and why are important factors, I will explain the reasons and best practices below. Updating your website is not an easy task, it costs both time and money,…
Read MoreEdward Mellor Adopt New Conveyancing Panel Management Software.
Edward Mellor sought to provide an enhanced and tailored conveyancing experience for their clients, strengthen relationships with their panel of local conveyancing solicitors and improve business intelligence around the large volume of transactions their agency generates. They embedded Hoowla’s cloud based conveyancing panel management software at the start of 2015 to achieve just that. Hoowla’s…
Read MoreYou’ve built a fantastic new Website, what’s next?
Having a mobile friendly website and an online presence has stopped being an optional extra and is now a necessity in the business world. Every business, regardless of size, should have a website. But once you have your online presence established, what then? Well, once you’ve opened your digital doors it’ll be your next job…
Read MoreDo You Know These Villains?
I would love to go on about the million different strategies’ to sell a house but I’m not. I’m unable to speak for other areas but certainly in mine, agents over estimate the value of properties competing with each other fearing they’ll miss out on an instruction if they don’t give the highest price! Why…
Read More99% of Estate Agents are ‘Rude’ ….. and don’t even know it!
Before I’m inundated with ‘how dare you!’ comments please hear me out as there is a serious and solid point behind my headline. I’ll explain how I’ve come to the startling figure that 99% of estate agents are making themselves seem impolite or even downright rude. And I’m pretty sure they don’t even realise they’re…
Read MoreFirst impressions count.
We all know the importance of creating the right impression. From devising that picture-perfect living room, to securing properties to put on the market, the first impression of your agency together with that of home-movers is essential. In an industry whereby first impressions are crucial, make sure you implement the practice throughout every aspect of…
Read More