Marketing

Your Minimum Viable Market

Written by Sam Ashdown on - Marketing -

We are all marketed to, all of the time. Most marketing is noisy, shouty and intrusive.  It interrupts our reading, watching and browsing. And most of it is entirely irrelevant to us. The only time I notice an advert, is when it speaks to me directly. When I’m fast-forwarding the ads on tv (no one […]

Estate Agent Talk

Who’s Your Pacemaker?

Written by Sam Ashdown on - Estate Agent Talk -

Do you ever watch the London Marathon or the Great North Run? I do, with a mixture of awe and guilt. Awe that so many people had taken on such a momentous challenge, of their own free will, and guilt, that I was enjoying the event from my sofa, while many people less fit than […]

Estate Agent Talk

What do estate agents say when asked “What do you do?”

Written by Sam Ashdown on - Estate Agent Talk -

What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply.  I’ve heard agents pre-empt any cruel barbs […]

Marketing

5 Things You’re Probably Doing Wrong On Social Media

Written by Sam Ashdown on - Marketing -

Social media can be such a minefield. A scary, dangerous place where your questions never get answered and you could set off a huge landmine at any moment…. What should you post? How should you post it? On which platforms? Who should do it? How long should your posts be? Should you outsource it? All […]

Marketing

Does Your Website Have a £300 million button?

Written by Sam Ashdown on - Marketing -

No one likes bad websites. If you can’t find the information you’re looking for in a nano second, you’ll simply click away and find it somewhere else.  Your website is great: all the information a potential customer needs is right there at their fingertips, with no need to click onto a competitor’s site. But what […]

Marketing

Easy Delegation

Written by Sam Ashdown on - Marketing -

What did you do on Friday? If your day looked like most other agents, it probably consisted of answering emails, valuation appointments, calling clients and organising staff.  You may also have photographed a new property, written the details up, uploaded to your system, pulled off a couple of Rightmove performance reports, sent your designer a […]

Marketing

Profitable Purchasers

Written by Sam Ashdown on - Marketing -

Why your previous purchasers could be your best source of instructions. A friend of mine – Helen – has recently moved house.  It was a fraught time.  She was on the phone to me a lot (naturally), complaining about her buyer and her agent. They were both dragging their heels, apparently, causing her unnecessary grief […]

Marketing

How to Win Instructions with Social Media

Written by Sam Ashdown on - Marketing -

By the time you get invited out on a market appraisal by a prospective vendor, it’s probably already too late.  The seller has a good idea of who she’s going to pick before you even walk through her door.  You may be harbouring the hope that you have a one in three chance that you’ll […]

Marketing

Soon is not as good as NOW

Written by Sam Ashdown on - Marketing -

This is my favourite quote, from a marketing hero of mine, Seth Godin. And here’s why: I like to work with action-takers; with clients who want to fast track their goals.  I spoke to an agent last week who told me he wanted to take his turnover from £50k a month, to £100k a month. […]

Marketing

Double Your Fees by Dressing Better

Written by Sam Ashdown on - Marketing -

As some of you know, I run a vendor-focused consultancy, at www.home-truths.co.uk. Through a network of consultants, we provide often much-needed advice and support for those sellers who are struggling to sell their home. As part of the induction process for new consultants, I have a unique three day training programme.  Part of that programme […]

 
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