Posts by Sam Ashdown
Don’t Tweet Your Properties
Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings. Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…
Read MoreEmail Marketing – How to use it to Get more Valuations
Email is still the best form of marketing. It’s cheap, direct and it works because largely, it’s permission-based; the people on your email list have given you the go-ahead to send them messages. But most estate and letting agents are simply blasting their lists with their latest listings. That’s not marketing; that’s ‘broadcasting’. And anyway,…
Read MoreYour Complete Facebook Ads Blueprint in 3 Simple Steps
My unique formula to get your Facebook Ads bringing you leads and instructions on auto-pilot. Quick note – it’s worth reading last week’s post – Facebook Ads for Estate Agents – before you read this one, as it walks you through the basics of setting up your Facebook Ads properly, so you can then move…
Read MoreOnline versus offline marketing – what works and how
How estate and letting agents could get better results with less spend using smarter marketing methods. What marketing are you doing? Canvassing? Touting? Newspaper ads? Is any of it working? Each week, I have around 10 calls with independent estate agents (book yours here) to assess their marketing spend and the results they get. …
Read MoreWhat’s Your Audience Worth?
Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings. Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…
Read MoreWhat do you do?
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply. I’ve heard agents pre-empt any cruel barbs with comments…
Read MoreWhy Estate Agents Need a Pacemaker
Do you ever watch the London Marathon or the Great North Run? I do, with a mixture of awe and guilt. Awe that so many people had taken on such a momentous challenge, of their own free will, and guilt, that I was enjoying the event from my sofa, while many people less fit than…
Read MoreAre you an Estate Agent or a Marketer?
An estate agent friend of mine asked me the other day, “Sam, give me a better term for a grade II listed cottage than ‘Superb kerb appeal’, please?!” I offered a few adjectives, like ‘fairytale’, ‘captivating’ and ‘a slice of English history’, and he eventually settled on “Oozing charm and character”, which is pretty good…
Read MoreHow warm is your vendor?
When a prospective vendor picks up the phone and books a valuation with you, you probably have a 33% chance of winning the instruction. Why? Because they are very likely to book a valuation appointment with two of your competitors, sometimes even on the same day. (How often have you arrived as one was leaving,…
Read MoreThe Add £100k Challenge – are you in?
Even a small subscriber list, if you nurture and manage it effectively, can produce an income most agents can only dream of. And as you’ll see in just a second, if you follow my model, you’ll also be doing less work. Less work…. more money? Nice….. This is a lonnnngggg blogpost. At a reading speed…
Read MoreFacebook Ads for Estate Agents
How advertising on Facebook can give you unlimited new enquiries. The why, what and how of advertising on Facebook as an estate or letting agent, to generate new enquiries and valuation opportunities. I speak to some of the very best estate and letting agents in the UK. I know this, because you have to be…
Read MoreBrand communication for estate agents
How getting your communication right can lead to better brand awareness and business success. I’m a marketing coach for estate agents. (In case you didn’t know.) I absolutely love what I do; I get to go to some fantastic places to discover innovative ideas, and best of all, I get to work with wonderful independent…
Read MoreContent Mastery
I’ve just come back from Dublin, where I was attending a really interesting event – the Content Mastery Summit, hosted by Mark Schaefer and Ian Cleary. These guys are both brilliant marketers who I’ve had the pleasure of knowing for a few years now. During the event, three questions were on my mind: What is…
Read MoreYOUR 7 STEP CLIENT ATTRACTION FORMULA
Discover how to attract your ideal vendor or landlord with my unique 7 Step Client Attraction Formula. Making the commitment to serve As an estate agent, your job is one of the most important jobs there is. Seriously. Living in the wrong house, or the right one, can affect every single other element of your…
Read MoreWhy your canvassing isn’t working and how to FIX it
When you design your canvassing campaign, here’s the five step journey you probably hope most vendors will take: Step 1 – Receive canvassing leaflet Step 2 – Call office to book MA Step 3 – Have MA Step 4 – Sign sale agreement Step 5 – Sell property There’s a problem with this journey however;…
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