Posts by Stephen Brown
Do you know an inspirational agent?
Last year our founding director, Stephen Brown, launched a wonderful competition to find the UK’s most inspirational agent. The entries highlight a wealth of positive stories from up and down the country, of agents doing extraordinary things to help their clients. Due to the success of this competition, we are proud to bring it under…
Read MoreHow many opportunities are you missing?
It always seems strange that as agents we can miss so many opportunities. Not only is each opportunity a possible sale, but it’s also a reflection on how our business is perceived. Missed opportunities can come in many guises but each one could be costly in one way or another. One of the most costly…
Read MoreMeet Inspiration Agent Winner – Hannah Gill
Back in October, I launched a competition seeking an Inspirational Agent. Fed up of constantly seeing negative press about our industry, I wanted to highlight and celebrate the wonderful work thousands of estate agents undertake every day. As nominations started to come in I felt proud, these were stories of kindness and told the story…
Read MoreCompetition – Celebrating Inspiring Agents.
Negative press about our industry seems to be growing, yet the inspirational stories about the kind and wonderful things we do for clients gets ignored. It’s time to redress the balance. I want to celebrate the wonderful work estate and letting agents do throughout the country on a daily basis. This is about those caring…
Read MoreWhy Don’t we Share Stories of Inspirational Agents?
I get fed up with watching all the negative TV programmes and reading newspaper articles about Estate Agents and Letting Agents. Last week was the Watchdog story about a Letting Agent. Whilst I accept this makes great news and highlights the fact that as an Industry we need to raise our standards, I want to…
Read MoreWhy you should embrace every bad experience.
We all love good testimonials from clients, those stories that exude all the positives we are striving for within our agency. Although these testimonials matter, what you should also be looking out for are the bad ones, the hidden stories that you are often not aware of. The stories that your potential clients have told…
Read MoreDon’t underestimate the damaged caused from bad photos
As estate agents we work for the vendor and our job is to get them the highest net price. To do this we need to ensure that every piece of marketing material we produce to promote the vendor’s property is professional. Sounds simple doesn’t it! But why aren’t many of you doing it? A couple…
Read MoreIs safety your priority?
Do you have a safety strategy in your company? What I mean is, have you a policy for protecting your clients, their home and your agents? Many companies are introducing great systems to make their team and clients feel safe. Take Uber for example, this taxi company’s app informs customers of the taxi registration number…
Read MoreThe costly mistake of not home staging.
I think one thing we can agree on when we attend market appraisals, is that every home is different and how they are presented for sale can vary dramatically. We have previously talked about honesty when conducting an appraisal, and how to broach the subject of home staging. I had a great response on this…
Read MoreKnowledge is Power, or is it?
One of the reasons people wish to sell a house through an estate agent is because they have the knowledge. We know about their product, the market and in their eyes we are the experts. It’s just like if you were buying an expensive car, you wouldn’t just buy from anyone, you would want to…
Read MoreIs the truth worth it?
We have all seen them, those nightmare estate agent photos that fill you with wonder on how someone can use them to market a property. But are you in the same league as these agents when it comes to telling the truth to your clients? Undertaking an appraisal is for the sole purpose of gaining…
Read MoreWarning: Not adding value is detrimental to your business.
As an estate agent you believe that the service you provide adds value to your clients, but is it true? Are you really adding value? Are you confident in the belief of the service you are giving? When valuing a home, what is your approach? I was speaking to a friend of mine the other…
Read MoreWhat is the perception of your brand?
Creating a customer experience is the foundation of every business. Whether it is positive or negative, each transaction creates an experience that your clients remember. But in recent years something has changed. The voice of the consumer is more powerful than ever before. Now not only do they experience your service but also they share…
Read More10 Tips for Building Trust with your Clients.
Trust is a huge factor with our business. As estate agents we want vendors and landlords to trust us to sell/let their properties but also conduct viewings when they are not around. You may remember the story a couple of weeks ago of the agent who was filmed stealing a bar of galaxy from a…
Read MoreHow can you sell when you don’t know the Product?
How can you sell when you don’t know the Product? I was having a conversation with a friend the other day, and they asked me “How can my agent sell my house, when they don’t know anything about it?” On further questioning she informed me that the agent never asked any questions about her home…
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