Average house now selling for just under 4% below asking price according to Zoopla

The latest research from Zoopla reveals property sales values are sliding further from asking prices, with the average home in England and Wales now being sold for 3.86% under the price it was originally marketed for.

In the news article published last week by Zoopla they also revealed that the asking-to-selling price gap is 0.32% bigger than last year. Homes in the south east currently sell closest to the asking price – just a 3.06% reduction – while homes in Wales sell furthest from their original listed price at 5.87% below the initial figure.

The report states: Vendors in the capital are now securing an average sold price of 4.09% under the asking price – this is close to the UK-average disparity but a much bigger gap than the 1.96% recorded last year.

Lawrence Hall, spokesperson for Zoopla, said: “It’s unsurprising that properties in the south of the country are currently selling closest to their original asking price, as demand for homes in the capital and its surrounding commuter belt remains high.

“However, it’s interesting to note that these same areas are the ones that have seen sale values slip furthest from the asking price over the past year, which is perhaps reflective of a slight slowdown in market activity in and around London.”

Read the news report fom Zoopla dated 1st December 2017 in full click here.

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

UK House Price Index summary: June 2025

The average monthly rate of house price growth in June was 1.4%. The average annual rate of house price growth in June was 3.7%, up from 2.7% in May. As a result, the average UK house price remains at £269,000.   CEO of Yopa, Verona Frankish, commented: “June’s figures reflect a market that is steadily…
Read More
Breaking News

Private rent and house prices, UK: August 2025

Average UK monthly private rents increased by 5.9%, to £1,343, in the 12 months to July 2025 (provisional estimate); this annual growth rate is down from 6.7% in the 12 months to June 2025. Average rents increased to £1,398 (6.0%) in England, £807 (7.9%) in Wales, and £999 (3.6%) in Scotland, in the 12 months…
Read More
Breaking News

Industry response to latest inflation figures

Nathan Emerson, CEO of Propertymark, comments: “Unfortunately, any increase seen within the rate of inflation does brings very justified concerns to consumers, many of whom are still struggling with the cost of living, which has been steadily rising over the past few years. “Although there is more work to be done to help ensure inflation…
Read More
Breaking News

London lettings market bolstered by record supply and resilient renter demand

· Supply conditions improved materially in July, with almost 50,000 new rental listings recorded, up 4% from June and 12% higher than July 2024. This represents the highest monthly volume in the last four years. · Renter demand strengthened notably in July, with a 25% uplift in new applicant registrations month-on-month. Compared with July 2024,…
Read More
Breaking News

Bridging finance key in driving uplift in auction activity

The latest analysis from specialist lender, Octane Capital, has revealed that auction sales across England have climbed by almost 9% over the past year, with auction buyers increasingly turning to bridging finance to meet strict completion deadlines and capitalise on below-market investment opportunities. Octane Capital analysed the latest figures* on both the volume of auction…
Read More
Coastal and sea front property
Breaking News

Homebuyer happiness comes at a premium

The latest research from over-50s property specialists, Regency Living, has revealed that the happiest homebuyers in Britain are those living in the countryside or by the coast. However, this lifestyle satisfaction comes at a cost. as both carry a significant house price premium compared to living in a city. Regency Living analysed average house prices…
Read More