Avoid the race to the bottom

Earlier this month saw two big news stories which highlighted some things worth noting if you work in the estate agency business.

The result of the General Election shocked most people across the country.

What looked like being a Conservative landslide two months ago when the decision to go to the polls was made has ended up being a hung Parliament.

The Prime Minister has lost a lot of credibility and according to many voters they deserted the Conservatives because they felt ‘taken for granted’ during the campaign.

There was also a feeling the Tory campaign was complacent and seen to be resting on their laurels while Labour’s efforts seemed more energised, determined and purposeful.

Now I’m not making any political points here, just a general one.

When customers feel taken for granted they start looking elsewhere. And I’ve seen over the years what happens to estate agencies when they do this and get complacent.

They lose market share which often proves incredibly hard to win back.

Another very big news story was announced in the property sector when Easy Property bought out / merged with / acquired (call it what you will) The Guild of Property Professionals and Fine & Country.

Among the claimed benefits of the deal is that it will improve the Guild and Fine and Country’s members ability to reach more potential clients through a branded technology platform which Easy Property is positioning itself to supply.

And that it will open up the cheaper end of the market for these agents.

It’s a deal which could distract agents who are members if their focus is drawn to the ‘no frills’ end of the market and the subsequent lesser commissions that go with it.

While not casting any judgement on the deal we feel that many agents are overlooking a relatively easy way to win instructions, add to their bottom line and stand aside from the race to the bottom by not having to slash fees.

Winning Land and New Homes business is a sure-fire way to do all the above if you know how.

We’ve been helping dozens of agents to win new instructions for land and new homes business and the lucrative spin offs that accompany them.

Our focus at the LNHN is on working / partnering with strong local independent agents who are the experts in their locality and therefore provide the very best of service to a house builder.

The time and effort agents put into building relationships and working with developers and house builders is not dissimilar to that they may invest in winning ‘cheap and cheerful’ instructions with cut price fees.

The big difference is that the land and new homes sector offers estate agents a chance to showcase their expertise, local knowledge and marketing nous AND get paid for it accordingly.

Developers and house builders want value obviously but they also want all the above skills and are willing, as proven by our members, to pay the going rate for it.

And that’s a long-term approach worth looking at if you want your agency to start flying higher and make your life a little easier.

Written by Kevin Ellis of the Land and New Homes Network

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Six UK vineyards where homebuyers avoid the 84% premium

Six affordable UK vineyards where homebuyers avoid the 84% house price premium and toast a better deal The latest research from Yopa has revealed that living close to one of the UK’s top vineyards will set homebuyers back an average of £494,739, 84% more than the current UK average house price. However, there remain a…
Read More
Breaking News

Red tape slashed to revamp high streets with new cafes and bars

Communities and town centres across the UK are set to benefit from a wave of new cafes, bars, music venues and outdoor dining options, as the Government slashes red tape to breathe new life into the high street. Government to overhaul planning and licensing rules to make it quicker and easier for new cafes, bars…
Read More
Breaking News

London’s prime parks command 86% property premium

The latest research from Jefferies London has found that buyers hoping to live within arm’s reach of one of the capital’s royal parks will need to stump up a serious property price premium, with the average price of property around these green spaces coming in 86% higher than the average London house price. Jefferies London…
Read More
Planning disputes on new build land
Breaking News

Padel Boom Sparks 113% Surge in Planning Applications

17,000 UK Sites Ripe for Development New insight from Searchland reveals that planning applications for padel courts surged by more than 113% in 2024, with the upward trend expected to continue throughout 2025. The explosive growth of the sport in the UK has unlocked a wealth of potential for developers and investors, with Searchland estimating…
Read More
Breaking News

Property values rise at 5.3 times the rate of earnings

House prices across Britain rise at 5.3 times the rate of earnings in the last year The latest research from eXp UK has found that the average house price in Great Britain has increased at 5.3 times the rate of average earnings over the past year, highlighting a widening affordability gap for homebuyers. eXp UK…
Read More
Estate Agent Talk

London homes with a patio prove hot property,

The latest research from Benham and Reeves has found that London homes offering a patio have become highly sought after, with 41% of all patio-equipped properties currently listed already snapped up by eager homebuyers. However, potential buyers dreaming of a summer-ready outdoor space might face challenges, as only 8% of properties currently on the market…
Read More