Booking Market Appraisals To Win Instructions

Booking-market-appraisals-more-effectively | EAanalytics

The value of booking Market Appraisals more effectively cannot be understated. I guarantee you that if you leave it all up to the “Valuer” on the day, then you have left it too late! Everyone talks about how much first impressions count, a vendor’s first real impression is when they speak to you for the first time, usually to book the Market Appraisal. It is imperative therefore that we use this opportunity to deliver an exceptional first impression!

Your competitors are just as good as you

Oh but we do, I hear you say….. Ok so you answer the phone politely, you sound interested in their property and their plans, you ask some questions and you build rapport. Great…..if you want to sound just like everyone else! Do not think for a second that your competitors are not just as good as you at delivering the above. This is why vendors often think that all agents are the same and find it hard to choose. You are leaving them no option but to choose their agent based on fee and valuation, oh and personality (you hope). So the tactic agents often are left with is to go in high on price, quote low on fees, build some sort of rapport and hope the vendor likes them. This is commercial suicide!

Vendors are willing to pay

Vendors simply want to be confident that you can get them the best possible price in the timescale they require and take all the stress away. Oh and trust me when I say that they are willing to pay for it. If you are having to continuously drop your fees because of what the other agent is charging then you have simply failed to show your vendors how you are worth more. This all begins from the initial contact.

EAanalytics Market Appraisal Guide

Let’s look at the standard procedure in a little more detail, it tends to go a little something like this:

  • Vendor calls in via telephone
  • You answer and greet in a polite manner
  • They tell you they require a valuation
  • You respond with “fantastic” or something similar
  • You proceed to ask questions about their plans and the property
  • You attempt to build some rapport
  • You confirm contact info
  • You confirm a time and date
  • Calls ends
  • You hope the “Valuer” tells them what they need to hear on the day

What does the vendor want?

Granted you may have a few tweaks to this process which make it slightly different but I can guarantee you the vendor will feel just the same as when they spoke to the last agent they booked in. You have left yourself on an equal playing field…. again.

Obviously we need to get certain information when booking a valuation and then there’s certain information we would like. But what does the vendor want? The vendor wants to tell you they need a valuation, book a time and get off the phone. So why do we pick that moment to go through a load of questions they’ve most likely already been asked…twice?

What can we do differently?

Here’s the deal, booking the Market Appraisal is a chance for you to deliver your brand in a memorable way which leaves the vendor feeling positive having spoken to you. Do not waste it, EVER. When they call, be positive, sell the market and remind them that they’ve picked the best time to sell. Find out why they called your company or if they were referred to you. Talk to them, but more importantly let them talk to you. Try to find out the info you need via a conversation with them rather than a list of boring questions. Get them to tell you why they bought the house and what attracted them to it in the first place.

Create a positive, memorable client experience

Remember, what we are trying to achieve here is a client experience which is positive and memorable. Reassure them of how busy you are, create a personal relationship, show interest in their home and leave them on a high. They will now be looking forward to hearing what your company has to say. What the valuer does on the day should just be the cherry on the cake!

Now go and deliver your Market Appraisal confirmation letter.

What do you do differently to make sure you have the upper hand on the Market Appraisal? Comment Below.

You May Also Enjoy

Breaking News

UK government admits almost no evidence nature protections block development

Environmental lawyer says it’s deeply frustrating that the Government is pushing major changes to conservation law without supporting data or research Whitehall analysis provides no data or research to support the government argument that environmental legislation holds up building. Ministers say the new bill will speed up housing developments and large infrastructure projects by allowing…
Read More
Estate Agent Talk

Comment: US economic uncertainty to spark boom in UK real estate investing

As Trump’s economic agenda resurfaces rooted in protectionism, tariffs, and “America First” rhetoric, markets are experiencing renewed and significant volatility. While the goal may be to repatriate jobs and capital, the reality could mirror his first term: supply chain disruption, retaliatory tariffs, inflation, and ultimately, a loss of investor confidence. The resulting uncertainty is likely…
Read More
Breaking News

Homeowners making over-payments worth £2,647 per year to reduce mortgage term

Pace of mortgage and rent spending growth slows in April Rent and mortgage spending increased by 5.2 per cent year-on-year in April, down slightly from 5.4 per cent in March, amidst widespread rate reductions from lenders One in four mortgage holders are making loan overpayments, averaging £221 extra per month Council tax hike for second…
Read More
Breaking News

Bank of England Money and Credit Report – March 2025

These monthly statistics on the amount of, and interest rates on, borrowing and deposits by households and businesses are used by the Bank’s policy committees to understand economic trends and developments in the UK banking system. Key points: Net borrowing of mortgage debt by individuals increased sharply by £9.7 billion to £13.0 billion in March,…
Read More
Estate Agent Talk

Selling fast! Spruce up your home ahead of double Bank Holiday viewing rush

Average property takes 145 days to go under offer, but some get snapped up in as few as 13 days Property expert shares top tips to get your property sell-ready in hours ahead of May Bank Holiday showings Spring is house-moving time for many Brits and the double Bank Holidays in May are peak time…
Read More
Breaking News

Housing sector ranks second for customer complaints

New research from Ventrica has revealed the revenue benefits for brands that invest in providing emotive customer experiences (CX) that consumers want. The company surveyed over 2,000 UK consumers and found that over the last 12 months, only 4 per cent of positive experiences were delivered by AI and only 18 per cent were a…
Read More