Boomin aren’t Blooming on Social Media

March 3, 2022
,
Boomin vs Rightmove love or hate

When it comes to social media these days it really signifies as to how well you are engaging with your online community(ies). From Facebook to TikTok, each and everyday nearly every house buying and selling (renting and leasing too) consumer will hit at least one platform in order to catch up with what is happening in our network. Most times we follow and are followed by people we know and like from uncles and aunties to top musicians and fashion icons – our time lines are full of clickable content.

If we step out of those close to us and familiar faces then we are also quite likely to follow an engage with top brands that we admire or those which we use or are likely to use. Those foodie accounts to clothing, the luxury watch we long to afford or in this case, those properties we’d love to see ourselves in. Though estate agency as a trade may appear boring to consumers, property most certainly sits in and around the most popular subjects we like to research even if it is admiring those £10 million plus listings in order to imagine the millionaire (or lottery winning) lifestyles we are missing out on.

Estate agencies are slowly yet surely embracing social media and doing so in innovative marketing ways from wonderful property video tours incorporating drone footage to negotiators presenting property for sale or advising clients on key topics within buying / selling property. The big names in property continue to grow and especially the property portals, in the UK the two biggest and most followed by Rightmove and Zoopla.

Rightmove holds:

  • 287,799 total likes
  • 98.4K Followers on Twitter
  • 62,092 followers on LinkedIn
  • 81.8k followers on Instagram
  • 4.33K subscribers on YouTube

Zoopla holds:

  • 702,274 total likes on Facebook
  • 78.9k followers on Twitter
  • 28,599 followers on LinkedIn
  • 52.8k followers on Instagram
  • 5.96K subscribers on YouTube

Numbers wise, Zoopla leads, platform to platform then Rightmove edges it. Though these two lead the social media waves. Let us take a look at Boomin (who we must also state have been around a lot less longer that Rightmove and Zoopla who we are putting them up against).

Boomin hold:

  • 4,442 total likes on Facebook
  • 894 Followers on Twitter
  • 7,542 followers on LinkedIn
  • 2,779 followers on Instagram
  • 26.4K subscribers on YouTube

Boomin holds itself well, though with most probably multi £100,000’s if not £millions to spend on marketing then it is a relatively poor show and nothing more or better that what a small sized, social savvy business could achieve with little to no money put towards their social media campaign.

Funny enough, for some reason (I am sure they can give us a valid one) Rightmove does not present their social media icons on the home / index page so if you wanted to engage with them socially at that stage then you won’t be able to and instead need to go looking for them… Zoopla handles this well with social media icons (at their website footer) and likewise for Boomin.

 

*social media figures correct of 02 03 2022

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

The Future of Urban Real Estate: Trends and Predictions for 2026

Affordability pressures, hybrid work arrangements, and steep borrowing costs are heavy influences on urban real estate for 2026. We’re seeing an increase in mixed-use development and a renewed focus from investors on markets with a steady demand. Markets that can balance housing access, transportation, lifestyle amenities, and flexible workplaces will come out on top. Major…
Read More →
Estate Agent Talk

London’s prime residential market isn’t falling — it’s repricing

By Daniel Austin, CEO and co-founder at ASK Partners London’s prime residential market has looked subdued by global standards, but framing current conditions as a decline overlooks the more important underlying dynamic. The market is undergoing structural repricing driven by higher interest rates, shifting tax policy and a more volatile geopolitical environment. This is not…
Read More →
Breaking News

Foxtons Lettings Market Index – April 2026

Market activity strengthens with applicant demand recovering and supply remaining ahead of last year   After the implementation of the Renters’ Rights Act, April provides the final snapshot of market conditions ahead of implementation, offering a clear benchmark for how the sector is positioned entering this new regulatory environment. The lettings market strengthened through the…
Read More →
Breaking News

Five hidden costs catching home buyers out

FIVE hidden costs that’re catching home buyers out, AFTER they put their offer in, says expert • Buyers often focus on deposits and mortgages, but overlook thousands in extra costs • Delays, surveys and legal fees can quickly inflate budgets • Unexpected gaps in funding are becoming increasingly common A lot of home buyers think…
Read More →
Breaking News

Housing Insight Report: March 2026

Buyer activity and sales agreed picked up this month as the housing market entered the spring season, with increased stock levels giving consumers more choice despite ongoing affordability pressures. Meanwhile, the rental market remained highly competitive, as tenant demand continued to outstrip supply and concerns over future regulation weighed on landlord confidence. Sales 1. The…
Read More →
Breaking News

Renters’ Rights Act risks leaving the tenants it set out to protect with fewer options

Fewer than a third of landlords are fully aware that the Renters’ Rights Act bans advance rent payments of more than one month, according to new research from LRG. The survey of 650 landlords and tenants across England and Wales found that 43% know the rules have changed but remain uncertain of the details, while…
Read More →