Boomin aren’t Blooming on Social Media

March 3, 2022
,
Boomin vs Rightmove love or hate

When it comes to social media these days it really signifies as to how well you are engaging with your online community(ies). From Facebook to TikTok, each and everyday nearly every house buying and selling (renting and leasing too) consumer will hit at least one platform in order to catch up with what is happening in our network. Most times we follow and are followed by people we know and like from uncles and aunties to top musicians and fashion icons – our time lines are full of clickable content.

If we step out of those close to us and familiar faces then we are also quite likely to follow an engage with top brands that we admire or those which we use or are likely to use. Those foodie accounts to clothing, the luxury watch we long to afford or in this case, those properties we’d love to see ourselves in. Though estate agency as a trade may appear boring to consumers, property most certainly sits in and around the most popular subjects we like to research even if it is admiring those £10 million plus listings in order to imagine the millionaire (or lottery winning) lifestyles we are missing out on.

Estate agencies are slowly yet surely embracing social media and doing so in innovative marketing ways from wonderful property video tours incorporating drone footage to negotiators presenting property for sale or advising clients on key topics within buying / selling property. The big names in property continue to grow and especially the property portals, in the UK the two biggest and most followed by Rightmove and Zoopla.

Rightmove holds:

  • 287,799 total likes
  • 98.4K Followers on Twitter
  • 62,092 followers on LinkedIn
  • 81.8k followers on Instagram
  • 4.33K subscribers on YouTube

Zoopla holds:

  • 702,274 total likes on Facebook
  • 78.9k followers on Twitter
  • 28,599 followers on LinkedIn
  • 52.8k followers on Instagram
  • 5.96K subscribers on YouTube

Numbers wise, Zoopla leads, platform to platform then Rightmove edges it. Though these two lead the social media waves. Let us take a look at Boomin (who we must also state have been around a lot less longer that Rightmove and Zoopla who we are putting them up against).

Boomin hold:

  • 4,442 total likes on Facebook
  • 894 Followers on Twitter
  • 7,542 followers on LinkedIn
  • 2,779 followers on Instagram
  • 26.4K subscribers on YouTube

Boomin holds itself well, though with most probably multi £100,000’s if not £millions to spend on marketing then it is a relatively poor show and nothing more or better that what a small sized, social savvy business could achieve with little to no money put towards their social media campaign.

Funny enough, for some reason (I am sure they can give us a valid one) Rightmove does not present their social media icons on the home / index page so if you wanted to engage with them socially at that stage then you won’t be able to and instead need to go looking for them… Zoopla handles this well with social media icons (at their website footer) and likewise for Boomin.

 

*social media figures correct of 02 03 2022

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Persistent decline to give way to recovery in 2027

Glenigan’s Autumn 2026 Construction Forecast maintains that sector growth will revive in 2027, despite a challenging year of market stagnation Following a sluggish end to 2026, construction is set to rebound from 2027 onwards as public sector building increases Significant value gains expected for health, education, civils, offices and data centre projects Private and social…
Read More →
Estate Agent Talk

The Plumbing and Electrical Problems That Quietly Kill Sales and Lettings

We’ve all had one of these. The offer’s agreed. Everyone’s happy. The memorandum of sale has gone out, and you’re already mentally banking the fee. Then the buyer’s survey comes back. “Electrics appear dated. Recommend inspection by a qualified electrician.” And just like that, the mood changes. The buyer starts asking about a reduction. The…
Read More →
Breaking News

Rental price and average salary tracker – October 2026

Rental prices rise across most regions as affordability pressures persist Average monthly rents increased in eight of the 11 regions between September and October, with Wales recording the largest rise at 31.1%, followed by the North East at 29.8% and the South West at 7.5%. Scotland, London and the North West were the only regions…
Read More →
Letting Agent Talk

Portfolio landlords have outgrown traditional property management

By Adam Hills, Client Services Director, LRG Living Markets The residential lettings industry still manages many large portfolios as though they’re simply collections of individual tenancies. While that works on small portfolios, but it doesn’t work when landlords own 50, 100 or 200 properties. At that point, the challenge is no longer property management alone…
Read More →
Breaking News

Real-life value of the most famous Christmas film homes

The real-life value of the most famous Christmas film homes, from budget classics to multimillion-pound mansions New research has gathered and analysed the estimated valuations of real homes featured in popular Christmas films, ranking them by cost. The priciest homes are featured in The Holiday, Trading Places, and Home Alone, with Amanda’s home from The…
Read More →
Estate Agent Talk

77% of buyers refuse to buy a flood risk property

Despite 4.7 million English homes facing flood risk New research from Lyons Bowe has revealed that 77% of homebuyers would not consider purchasing a property in a flood risk area, despite more than 4.7 million homes across England currently being deemed at risk of flooding. The findings come as the Government launches a new flood taskforce amid…
Read More →