Boomin aren’t Blooming on Social Media

When it comes to social media these days it really signifies as to how well you are engaging with your online community(ies). From Facebook to TikTok, each and everyday nearly every house buying and selling (renting and leasing too) consumer will hit at least one platform in order to catch up with what is happening in our network. Most times we follow and are followed by people we know and like from uncles and aunties to top musicians and fashion icons – our time lines are full of clickable content.

If we step out of those close to us and familiar faces then we are also quite likely to follow an engage with top brands that we admire or those which we use or are likely to use. Those foodie accounts to clothing, the luxury watch we long to afford or in this case, those properties we’d love to see ourselves in. Though estate agency as a trade may appear boring to consumers, property most certainly sits in and around the most popular subjects we like to research even if it is admiring those £10 million plus listings in order to imagine the millionaire (or lottery winning) lifestyles we are missing out on.

Estate agencies are slowly yet surely embracing social media and doing so in innovative marketing ways from wonderful property video tours incorporating drone footage to negotiators presenting property for sale or advising clients on key topics within buying / selling property. The big names in property continue to grow and especially the property portals, in the UK the two biggest and most followed by Rightmove and Zoopla.

Rightmove holds:

  • 287,799 total likes
  • 98.4K Followers on Twitter
  • 62,092 followers on LinkedIn
  • 81.8k followers on Instagram
  • 4.33K subscribers on YouTube

Zoopla holds:

  • 702,274 total likes on Facebook
  • 78.9k followers on Twitter
  • 28,599 followers on LinkedIn
  • 52.8k followers on Instagram
  • 5.96K subscribers on YouTube

Numbers wise, Zoopla leads, platform to platform then Rightmove edges it. Though these two lead the social media waves. Let us take a look at Boomin (who we must also state have been around a lot less longer that Rightmove and Zoopla who we are putting them up against).

Boomin hold:

  • 4,442 total likes on Facebook
  • 894 Followers on Twitter
  • 7,542 followers on LinkedIn
  • 2,779 followers on Instagram
  • 26.4K subscribers on YouTube

Boomin holds itself well, though with most probably multi £100,000’s if not £millions to spend on marketing then it is a relatively poor show and nothing more or better that what a small sized, social savvy business could achieve with little to no money put towards their social media campaign.

Funny enough, for some reason (I am sure they can give us a valid one) Rightmove does not present their social media icons on the home / index page so if you wanted to engage with them socially at that stage then you won’t be able to and instead need to go looking for them… Zoopla handles this well with social media icons (at their website footer) and likewise for Boomin.


*social media figures correct of 02 03 2022


Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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