Boost Sales with Better Listing Descriptions.

Are some of your listings not getting the attention from buyers you think they deserve?

You might find that some simple adjustments to your property descriptions could make a world of difference!

The point of a description is to invite prospective buyers and therefore should be engaging and showcase a property’s best features in a way that buyers can relate to. Therefore descriptions full of abbreviations and acronyms familiar to agents, but alien to buyers could be doing your listings more harm than good.

Now I know writing is time consuming and at some times soul-crushing, but as an agent taking that bit of time to make sure your properties are presented in the best possible way could mean they sell faster, leaving room for more listings and ultimately putting more cash in your pocket.

Where to start?

Make your word-count count

Portals and listing sites often don’t give agents a lot of room for property descriptions, making the space you do have all the more valuable, therefore it’s important to avoid repeating information that is already presented in the details section. In other words, there’s no need to repeat the number of bedroom or bathrooms if those facts are already mentioned in the property details section.

Reserve the description box for compelling, intriguing information that will draw buyers in.

Highlight the best features

This might seem like a given but I’ve seen too many descriptions where features are “listed” not highlighted. You wouldn’t just list features when you’re taking a prospective buyer around the property so don’t do it in the description – SELL IT – write your description as you would sell it to a buyer, then cut it down. You’ll find this way that the words roll off your tongue and the best features are described not simply LISTED.

If a home has certain features or unique amenities that you know will appeal to buyers, hit them hard in your listing description. Remember you don’t need to ramble on about every detail, just pick the ones you know will do well to bring in buyers and really go to town on them.

Tell a story, paint a picture, create an experience!

Next time you sit down to write a new listing description, take into account that some words sell better than others.

Selling the sizzle instead of the steak involves using words that help a buyer visualize what living in that home might be like. “Relax and unwind in the spacious tub after a hard day at work,” or “Imagine entertaining friends and family in the garden on a hot summer’s day.”

Every home has its plusses, they key is to find them and point them out in the description.

Conclusion

Nobody expects you to be the next Ernest Hemingway, just make sure at the very least your descriptions make sense and read well.

And don’t forget, the difference between good and bad listing descriptions can have a direct impact on the amount of days a property spends on the market as well as the final selling price, meaning good descriptions could lead to nice commission increase!

Got questions about what else might help sell your listings faster? Head over to Propertyshowrooms.com’s For Agents Community for more online marketing for real estate help and advice.

You May Also Enjoy

Damaged timber from Dry Rot
Estate Agent Talk

Mould and damp – what you need to know ahead of winter

With the winter months just round the corner, problems with damp and mould can become far more prominent. Autumntime is when many people turn on central heating systems and choose to close windows, preventing fresh air ventilation needed to allow damp air to leave a property. Unfortunately, the combination of warm and damp air can…
Read More
Breaking News

Rental price and average salary tracker – September 2025

London and South East see biggest dips in required rental salary year-on-year London and the South East saw the sharpest dips year-on-year in the average salary needed in order to rent the average home in that area. London saw a 4.2% drop, whilst the South East saw a decline of 2.9%. Yorkshire and Humberside saw…
Read More
buying at auction uk
Breaking News

The cities where buying beats renting – with just a 5% deposit

British first-time buyer mortgage payments are typically 17% cheaper than renting, even with a low 5% deposit The average 5% deposit is £11,412 based on a typical first-time buyer property price of £228,233 Among major cities outside London, the biggest gap between owning and renting is in Glasgow, where buyers could save more than £4,750…
Read More
Rightmove logo
Breaking News

Rightmove’s Weekly Mortgage Rates Tracker

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.51% +0.00% -0.37% 5-year fixed 4.55% +0.01% +0.01%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.77% +0.05% -0.07% 5-year fixed 3.97% +0.10% +0.29%   Average…
Read More
Rightmove logo
Breaking News

Data and commentary from Rightmove on stamp duty reforms

Colleen Babcock, Rightmove’s property expert said: “We’ve been calling for stamp duty reform for some time now, as it’s a significant barrier for many people moving home. Abolishing it completely would remove one of the biggest barriers to moving, unlocking more moves at all stages of the property ladder. “Our data shows that only 5%…
Read More
Breaking News

Second-time buyers dominate demand for longer term fixed mortgage deals

Second-time buyers are dominating demand for longer term fixed mortgage deals, fresh data from Moneyfacts Analyser can reveal. Of those looking for fixed term deals on moneyfactscompare.co.uk: Almost two-thirds (58%) of second-time buyers who compared mortgage deals using the moneyfactscompare.co.uk website were considering terms of three years or longer in the 30 days to 1…
Read More